Search Ads - Platform Specialist (Singapore)

Apple Inc.; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Platform Specialist to join their dynamic Search Ads team. This role is pivotal in helping developers and marketers drive app discovery through effective advertising strategies. As a key contributor, you will leverage your expertise in performance media sales, particularly within the Singapore and Malaysia markets, to build strong client relationships and optimize campaign performance. Join a team that values communication, analytical skills, and a customer-focused approach, and make a significant impact in the world of advertising while contributing to the growth of innovative applications.

Qualifications

• Experience in performance media sales in Singapore and Malaysia markets.
• Strong analytical skills to present insights effectively.

Responsibilities

• Collaborate with advertisers to optimize campaigns and maximize objectives.
• Utilize data to grow advertisers' businesses and drive efficiencies.

Skills

Performance Media Sales

Search Marketing

Display Marketing

Analytical Skills

Client Relationship Management

Education

Bachelor's Degree in a Related Field

Tools

Data Visualization Tools

Job description

Summary

Posted: Feb 27, 2025

Weekly Hours: 40

Role Number: 200582095

About Apple and the Search Ads Team

At Apple, we believe in the power of technology to enrich people’s lives. Everything we build is designed—first and foremost—with helping people in mind. We believe advertising is no different, and that its value should come from how it benefits customers, not what it extracts from them. Our Ad Platforms team applies that belief by delivering ads that contribute, helping people discover content, supporting creators, and protecting and respecting everyone’s privacy. Because when advertising is done right, it benefits everyone.

We are seeking a Platform Specialist with a passion for B2B sales to join our Search Ads team. This role involves helping developers and marketers of all sizes drive discovery of their apps across the App Store by doing advertising the right way. Platform Specialists at Apple are key contributors who possess strong communication and interpersonal skills, are highly analytical, resourceful, customer-focused, team-oriented, and capable of working independently to meet revenue and business objectives. Candidates should have a proven track record of exceeding revenue targets in the mobile and app developer space within the Singapore and Malaysia markets, working with performance advertisers and agencies through Apple Search Ads.

Job Responsibilities

1. Collaborate with advertisers to identify opportunities, optimize campaigns, and maximize business objectives using our platform.
2. Leverage search and display marketing experience to drive efficiencies and influence advertiser strategies.
3. Build, shape, and deliver campaign metrics to support client business growth.
4. Develop and maintain positive relationships with clients, including developers, marketers, and advertising agencies.
5. Become an expert in the tools supporting the business.
6. Utilize internal and external data sets to understand and grow advertisers’ businesses.
7. Work closely with sales, marketing, research, product, analytical, and operational teams to provide industry insights and guidance.

Minimum Qualifications

• Relevant experience in performance media sales within the Singapore and Malaysia markets.
• Bachelor’s degree in a related field or equivalent experience.
• Fluent in English and Mandarin for effective communication with Mandarin-speaking clients.
• Deep understanding of the media landscape in Singapore and Malaysia, especially in gaming, productivity & utilities, e-commerce, finance, entertainment, and education sectors (both local and cross-border advertising).
• Extensive knowledge of performance advertising needs, strategies, and success metrics, particularly in search and display marketing ecosystems.
• Strategic selling skills, confident in engaging with performance and display advertisers, advertising agencies, and mobile measurement partners (MMPs).
• Strong collaboration, analytical, prioritization, troubleshooting, and problem-solving skills.
• Experience in working with data and presenting insights effectively through visualization to help grow client businesses.

Preferred Qualifications

• Organized and efficient, capable of performing under tight deadlines.
• Detail-oriented with a focus on accuracy.
• Excellent verbal and written communication skills, including effective presentation skills both in person and via video conferencing.
• Professional demeanor with a positive attitude.