Assistant Manager, Marketing Communications

Orchard Turn Developments Pte Ltd; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to enhance brand awareness and drive footfall for a premier retail destination. This role involves building strategic partnerships, executing impactful marketing campaigns, and managing media sales. The ideal candidate will have a strong background in marketing and public relations, with a knack for developing engaging communication strategies. If you are a self-starter with a passion for the retail industry and a proven track record in driving results, this is the perfect opportunity for you to make a significant impact.

Qualifications

• 5+ years of experience in marketing, public relations, and advertising.
• Strong written and verbal communication skills.

Responsibilities

• Drive quality footfall and brand awareness for the mall.
• Foster strategic partnerships across key industries.
• Plan and develop communications strategies for brand equity.

Skills

Marketing

Public Relations

Crisis Management

Communications

Organizational Skills

Education

Degree in Marketing

Degree in Mass Communications

Job description

Responsibilities
You will be responsible for driving quality footfall, brand awareness, achieving higher public relations value and generating repeat spending for the mall. You will build strong relationships and rapport with tenants, partners and agencies. You will also be involved in budget planning and executing seasonal campaigns to engage shoppers.

Partnership
· Foster and strengthen strategic partnerships and alliances across key industries
· Formulate new strategic partnerships across relevant sectors, excluding all financial institutions locally and overseas
· Strengthening existing partnerships with new engagement touchpoints and value-adds

Communications
· Plan and develop communications strategies to achieve higher brand equity, media values on all communications platforms (traditional and digital)
· Develop highly engaging media plan through relevant media channels and partnerships
· Plan and develop campaign brief, creative development, media buy, communications plan

Media Sales Management
· Engage and manage external media agency on media sales placement on all media sites with the mall

Corporate Social Responsibility
· Plan and execute a comprehensive CSR action plan and no-for-profit organization engagement

Requirements
· A degree in Marketing, Mass Communications or equivalent
· Minimum 5 years’ relevant experience in marketing, public relations and advertising, with crisis management being advantageous
· Excellent written and verbal communication
· Highly motivated, committed, a self-starter and have a good understanding and interest in the retail industry
· Fast and independent worker with strong organizational ability with attention to details