Business Development and Marketing (Executive/Manager)

POROLIS TECHNOLOGIES PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading company in Singapore is seeking a Marketing Specialist to develop and execute go-to-market strategies for their innovative optical imaging device. The role involves conducting market research, creating engaging content, and collaborating with cross-functional teams to enhance brand visibility. Ideal candidates should have a background in marketing or related fields and possess strong writing skills.

Qualifications

• Minimum 3-5 years of experience in sales or marketing of optical/electronics/medical/industrial products.
• Exceptional writing and editorial skills.

Responsibilities

• Develop and execute go-to-market strategies for optical imaging device.
• Conduct market research to stay abreast of industry trends.
• Collaborate with sales teams to develop marketing materials.

Skills

Marketing

SEO

SEM

SMM

Writing

Education

Diploma or Degree in Marketing

Diploma or Degree in Business

Diploma or Degree in Science

Diploma or Degree in Engineering

Job description

Job responsibilities :

• develop and execute go-to-market strategies and spearhead the launch and promotion of our world’s first optical imaging device and SaaS designed for gemstone assessment
• conduct market research to stay abreast of industry trends and competitor activities
• create content and leverage digital marketing strategies such as SEO, SEM and SMM to enhance our online visibility and brand image
• work closely with cross-functional teams from product development, UI/UX design, sales and customer support, to align marketing efforts with overall business objectives
• collaborate with sales teams to develop marketing materials such as product application sheets, user manuals and video demo content
• build and maintain public relationships with industry experts and publications to enhance the company’s brand visibility

Qualifications and skills :

• Diploma or Degree in Marketing, Business, Science or Engineering
• minimum 3-5 years of experience in sales or marketing of optical/electronics/medical/industrial products or AI-powered solutions
• exceptional writing and editorial skills with the ability to translate technical concepts into accessible and engaging marketing content for target audiences
• familiarity in SEO, SEM and SMM digital marketing strategies