Senior Marketing Executive

JML SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading company in Singapore seeks a Marketing Manager to drive strategic marketing execution, content-led product marketing, and social commerce initiatives. The role requires collaboration across teams and a strong understanding of the Singapore market. Ideal candidates will have extensive experience in marketing, particularly in FMCG or retail, and possess excellent project management and analytical skills.

Qualifications

• 5–7 years of marketing experience in FMCG, retail, or direct-to-consumer industries.
• Hands-on experience in the Singapore market with knowledge of local media.

Responsibilities

• Support the CMO in developing and executing local marketing strategies.
• Drive video/ads performance on social commerce platforms.
• Analyze campaign performance and provide data-driven insights.

Skills

Project Management

Communication

Analytical Skills

Content Marketing

Social Commerce

Education

Degree in Marketing

Degree in Business

Degree in Communications

Job description

Key Responsibilities:

1. Strategic Marketing Execution

• Support the CMO in developing and executing local marketing strategies aligned with overall brand and business objectives.
• Manage campaign planning, budgeting, and execution across TV, digital, retail, and social platforms.

2. Content-Led Product Marketing

• Lead the development of product marketing content, particularly in video formats for demonstration and storytelling.
• Collaborate with production teams, creative agencies, and local talents (e.g. influencers, hosts) to craft compelling narratives around product USPs.

3. Social Commerce & Digital Performance

• Drive video/ads performance on social commerce platforms (e.g. Shopee Live, TikTok Shop, LazLive) by optimizing live selling strategies and promotional mechanics.
• Work with e-commerce teams and handle JML’s webstore to align marketing initiatives with online sales and platform growth targets.

4. Cross-Functional Collaboration

• Partner with sales, retail operations, e-commerce, and supply chain to synchronize marketing efforts with in-store and online initiatives.
• Manage relationships with external vendors, media partners, and production agencies.

5. Market Insights & Reporting

• Analyze campaign performance, consumer behavior, and competitor activity in the Singapore market.
• Provide data-driven insights to refine campaigns, inform media buys, and support product positioning decisions.

6. Brand Stewardship

• Uphold brand integrity across all customer touchpoints.
• Localize global brand assets and messages to suit the Singaporean consumer context.

Requirements

• Degree in Marketing, Business, Communications, or a related field.
• 5–7 years of marketing experience, preferably in FMCG, retail, or direct-to-consumer industries.
• Strong understanding of social commerce, content marketing, and digital channels.
• Hands-on experience in the Singapore market with knowledge of local media, customer trends, and platform dynamics.
• Excellent project management, communication, and analytical skills.
• Ability to work independently and lead projects with minimal supervision.
• Proven experience with video marketing, product demonstrations, or TV shopping formats is highly desirable.