Marketing Manager

StarHub Ltd; Singapore; On-site; SGD 45,000 - 85,000; Full time

Job summary

An established industry player is seeking a dynamic Trade Marketing Manager to enhance brand presence and drive sales growth. This pivotal role involves developing and executing innovative trade marketing strategies that align with business objectives. You'll collaborate closely with sales and marketing teams, optimize promotions, and ensure consistent brand messaging across all channels. Your insights will shape strategic recommendations, while your expertise will empower sales teams and partners. If you're passionate about marketing and eager to make a significant impact, this is the opportunity for you!

Benefits

Health Insurance

Flexible Working Hours

Professional Development Opportunities

Employee Discounts

Qualifications

• Proven experience in trade marketing and brand strategy development.
• Strong analytical skills for market analysis and performance tracking.

Responsibilities

• Develop and implement trade marketing strategies aligned with business goals.
• Monitor and analyze trade marketing activities for effectiveness.

Skills

Trade Marketing

Brand Strategy

Promotional Activities

Market Analysis

Collaboration

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

Marketing Analytics Software

CRM Tools

Job description

The candidate is responsible for developing and executing trade marketing strategies to drive brand presence and sales growth. This role involves close collaboration with sales, marketing, and external partners to optimize promotions, and trade communications.

Responsibilities

• Develop and implement trade marketing strategies aligned with overall business objectives.
• Identify key opportunities for brand growth.
• Plan and execute offline/online promotional activities, including product launches, displays, and seasonal campaigns.
• Coordinate with sales teams to ensure effective implementation of trade marketing initiatives.
• Identify partners and develop tailored marketing plans with partners for joint campaigns/promotion.
• Ensure consistent brand messaging and presence across.
• Monitor and analyse the effectiveness of trade marketing activities.
• Provide regular performance reports and insights to senior management.
• Adjust strategies based on data-driven insights and market feedback.
• Manage trade marketing budgets, ensuring optimal allocation of resources.
• Track expenditures and ROI for all trade marketing activities.
• Work closely with the Sales, other Service Lines, and central marketing teams to ensure alignment on trade initiatives.
• Coordinate with external vendors and agencies for the production of promotional materials.
• Stay informed about industry trends, competitor activities, and client preferences.
• Provide strategic recommendations based on market analysis.
• Train and support sales teams and retail partners on trade marketing strategies and best practices.
• Develop tools and resources to enhance the effectiveness of trade marketing efforts.