The Design Communications Senior Executive is a creative individual-contributor role at Birds of Paradise Gelato Boutique, requiring a strong understanding of marketing and communications. This role serves as a custodian of the brand, creating visual communications that effectively convey the brand message while achieving marketing and sales objectives.
Responsibilities
- Conceptualise and generate creative work (graphics, photographs, videos) for use across omnichannel platforms (social media, website, email campaigns, digital ads, signs, brochures), events, and internal communications, ensuring strategy and engagement.
- Create visual communications (e.g., signages, posters, packaging, website, email, content marketing) for omni-channel marketing, events, and internal communications.
- Oversee physical production of final artwork.
- Manage visual merchandising at physical applications (e.g., in-boutique, pop-up, events).
- Manage social media platforms and accounts (e.g., IG, FB, TikTok, Xiao Hong Shu).
- Coordinate with external agencies and freelancers for outsourced design work.
- Collaborate with marketing, product, and operations teams to ensure project or campaign success.
- Stay updated on design, retail, and food industry trends.
Qualifications and Skills
- Strong aesthetic sense, composition skills, and expertise in visual design elements.
- Creative vision to elevate brand messaging and storytelling.
- Exceptional attention to detail.
- Ability to analyze data to inform design and communication strategies.
- Project management skills.
- Self-driven with strong initiative and commitment to excellence.
- Positive team player.
- Excellent command of English language and communication skills.
Requirements
- Diploma or higher in Design Communications or related field.
- 2 to 4 years of relevant experience.
- Proficient in Adobe Illustrator, Premiere Pro, Photoshop, and other photo/video editing software.
- Excellent photography and videography skills.
- Experience in social media management.