Asia Pacific - Regional Brand Manager, Fragrance

SHISEIDO; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Regional Brand Manager to spearhead the expansion of its fragrance cluster across the APAC region. This role involves crafting strategic growth initiatives, collaborating with global teams, and driving digital transformation efforts. The ideal candidate will possess extensive marketing experience in the beauty sector, particularly in fragrance, and demonstrate strong analytical and project management skills. Join a dynamic team that values innovation and collaboration, and make a significant impact on brand success across diverse markets.

Qualifications

• 8+ years in marketing, preferably in the beauty or fragrance industry.
• Experience in regional/global marketing roles with strong analytical skills.

Responsibilities

• Craft regional growth strategies for fragrance brands across APAC.
• Drive digital transformation focusing on Ecommerce and CRM initiatives.

Skills

Marketing Experience

Fragrance Knowledge

Ecommerce Management

Analytical Skills

Project Management

Communication Skills

Tools

PowerPoint

Excel

Job description

MAIN PURPOSE

Shiseido Asia Pacific Cosmetic business division is looking to hire a Regional Brand Manager to lead the fast expansion of the fragrance cluster (Issey Miyake, Narciso Rodriguez, Serge Lutens, Tory Burch, Zadig & Voltaire) in APAC markets. Reporting to the Regional Brand Director, you will be responsible for crafting regional growth strategies and overseeing 360-degree plan implementations across markets.

KEY RESPONSIBILITIES

REGIONAL STRATEGIC DIRECTION TO MARKETS

• Translate deep understanding of fragrance markets and consumers into regional brand growth strategies, including go-to-market decisions, investment priorities, portfolio management, media/influence/PR strategies, and others.
• Guide new markets to ensure successful high-impact brand launches.
• Safeguard brand equity and help markets balance brand building with commercial objectives.

COLLABORATE WITH GLOBAL BRAND HOLDING

• Provide regional business intelligence, insights, and consumer needs to global brand holding to align global brand direction and strategy with APAC region needs.
• Represent the region’s voice in feedback regarding global brand innovation pipelines, marketing plans, and communication strategies.

MONITORING AND ANALYZING THE MARKETS/CHANNELS/DISTRIBUTIONS/COMPETITORS

• Collect, analyze, and summarize information (Beauty Research/Market intelligence) on market activities.
• Prepare reports on qualitative and quantitative results of major promotions.
• Make recommendations for marketing plans and marketing mix adjustments.

DIGITAL ACCELERATION

• Drive digital transformation at the regional level, focusing on Ecommerce and CRM initiatives.
• Collaborate with external agencies to produce regional creative assets, social content, product demos, etc.
• Oversee local markets’ media buying plans.

OPERATIONAL EXCELLENCE

• Support markets on daily operational topics such as product assortment, launch calendars, commercial animations, training & education, and consumer engagement activities.

REQUIREMENTS

• Minimum of 8 years of experience in a marketing role within the beauty industry, with a strong preference for fragrance experience.
• Experience in regional or global marketing roles.
• Knowledge of one of the two major clusters: Southeast Asia (Thailand, Malaysia, Singapore, Indonesia) or North Asia (Taiwan, Korea).
• Experience managing Ecommerce business is a plus.
• Business planning, implementation, and project management experience.
• Strategic thinking with attention to detail and big-picture perspective.
• Proficiency in PowerPoint and Excel.
• Analytical approach to working with consumers, problem-solving, and stakeholder management.
• Strong communication skills, positive attitude, growth mindset.
• Flexibility to travel as required.