Assistant / Deputy Director, Marketing

Arts House Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in the arts sector is seeking a Marketing Director to spearhead innovative marketing strategies that enhance brand engagement and drive attendance. The role requires a blend of strategic vision and hands-on execution, ensuring campaigns align with organizational goals. The ideal candidate will have extensive experience in developing multi-channel marketing plans and a proven ability to engage diverse stakeholders. Join a collaborative team dedicated to promoting the arts and fostering community connections.

Qualifications

• Minimum 10 years of relevant work experience in Marketing.
• Proven track record of developing multi-channel marketing plans.

Responsibilities

• Lead the development and execution of integrated marketing strategies.
• Manage digital marketing efforts including paid media and social media.
• Monitor and report on campaign performance.

Skills

Communication

Project Management

Collaboration

Analytical Skills

Education

University graduate in Marketing

Mass Communications

Business

Tools

Marketing Tools

Job description

Job Purpose

• To lead the development and execution of integrated marketing strategies that build brand equity, deepen audience engagement, and drive attendance for Arts House Limited (AHL), its festivals, programmes and venues.

• This role combines strategic thinking with hands-on execution, ensuring that campaigns are well-crafted, effectively delivered, and aligned with AHL’s overall objectives.

Duties and Responsibilities

Strategic & Campaign Support

• Assist in shaping marketing strategies for AHL’s festivals, venues, and programmes, ensuring alignment with organisational goals and audience development priorities.

• Translate strategic direction into actionable marketing and communications plans across digital, social, print, video, and out-of-home channels.

• Oversee the development of campaign messaging and creative direction, working closely with in-house and external creatives to ensure brand consistency and effectiveness.

• Identify and support the development of strategic partnerships to extend marketing reach and impact.

Marketing Execution & Performance

• Lead the hands-on execution of integrated marketing campaigns, including project timelines, media bookings, and content roll-outs.

• Manage digital marketing efforts including paid media, SEO/SEM, social media, CRM, and analytics.

• Oversee content calendars and ensure timely, engaging output across all platforms.

• Monitor and report on campaign performance, using insights to inform ongoing optimisation.

Brand & Communications

• Ensure brand coherence across all audience touchpoints, including visual identity, copy tone, and user experience.

• Work with the team to produce high-quality marketing materials, both online and offline, in support of ticketed events, exhibitions, and institutional messaging.

• Support the development and implementation of audience engagement strategies, including email marketing, loyalty-building initiatives, and outreach to schools and communities.

Collaboration

• Foster a positive, collaborative, and accountable work culture that encourages creativity and initiative.

• Collaborate cross-functionally with programming, partnerships, operations, and senior management to ensure effective communication and coordination.

• Support cross-departmental coordination and organisational messaging.

Planning, Budgeting & Innovation

• Assist in the planning of departmental budgets and resource allocation, tracking expenditure against campaign goals.

• Champion process improvements, digital tools, and new approaches to increase efficiency, reach, and engagement.

• Stay up to date with industry trends, marketing innovation, and arts sector developments, and share insights with the wider team.

Qualifications

Education

• University graduate in Marketing, Mass Communications or Business.

Experience

• Minimum 10 years of relevant work experience in Marketing.

• Excellent communications and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams.

• Proven track record of developing multi-channel marketing plans, outreach campaigns and publicity materials for government agencies, national projects or consumer products.

• Excellent writing skills with a keen sense of creativity and aesthetics.

• Experience media planning, digital media and must be data driven.

• Strong ability to write clear, insightful reports and post-campaign evaluations, synthesising data and qualitative insights into actionable recommendations for internal and external stakeholders

Skills

• Excellent written and verbal communication skills.

• Strong project management and organisational abilities, with attention to detail.

• A team player with a collaborative mindset and ability to work effectively across teams and with external partners.

• Proficiency in campaign performance analysis and marketing tools.

• Comfortable balancing strategic oversight with day-to-day execution.