Senior Marketing Executive

Alfa Medicus Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading healthcare company is seeking a Senior Marketing Executive to develop and execute integrated marketing strategies. The role involves enhancing brand visibility and driving patient engagement through various campaigns, requiring strong digital marketing skills and healthcare knowledge.

Qualifications

• Minimum 3–5 years of experience in a marketing role, preferably in healthcare.
• Strong knowledge of SEO, SEM, social media, and email marketing.
• Excellent verbal and written communication skills.

Responsibilities

• Plan and execute marketing campaigns across digital and traditional channels.
• Manage content creation for social media, websites, and newsletters.
• Conduct market research to identify trends and patient needs.

Skills

Digital marketing tools

Project management

Stakeholder engagement

Content writing

Analytical skills

Communication

Education

Diploma or Degree in Marketing, Mass Communications, Business

Tools

Google Analytics

Meta Ads Manager

Canva

Adobe tools

Job description

Position Overview

The Senior Marketing Executive plays a pivotal role in developing and executing integrated marketing strategies to enhance brand visibility, drive patient engagement, and support business growth across Alfa Medicus’ healthcare services. The role requires strong digital marketing skills, healthcare marketing knowledge, and the ability to work cross-functionally with clinical and operations teams.

Key Responsibilities

• Plan, develop, and execute marketing campaigns across digital and traditional channels to support service lines and clinic promotions.

• Manage content creation for social media, websites, newsletters, and patient education materials.

• Coordinate with internal stakeholders and external agencies on branding, advertising, and promotional activities.

• Track, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, etc.

• Support CRM initiatives to improve patient retention and engagement.

• Conduct market research to identify trends, patient needs, and competitor activities.

• Manage events, webinars, and community outreach programs in alignment with business goals.

• Maintain brand consistency across all marketing materials and channels.

• Mentor junior marketing staff and assist in team development where necessary.

Key Requirements

• Diploma or Degree in Marketing, Mass Communications, Business, or a related field.

• Minimum 3–5 years of experience in a marketing role, preferably in healthcare or a related service industry.

• Strong knowledge of digital marketing tools (SEO, SEM, social media, email marketing).

• Experience in content writing and design coordination (Canva, Adobe tools is a plus).

• Strong project management and stakeholder engagement skills.

• Excellent communication skills – verbal and written.

• Creative, analytical, and detail-oriented.