Executive, Digital Marketing

Pizza Hut Singapore; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading company is seeking a Digital Marketing Executive to support their digital agenda across various channels. The role involves managing campaigns, enhancing customer engagement through CRM strategies, and analyzing data to optimize performance. Ideal candidates should have a degree in Business Management or Digital Marketing, along with relevant experience and strong analytical skills. A proactive and creative mindset is essential for success in this dynamic environment.

Qualifications

• 1 year’s minimum relevant working experience.
• Working knowledge with analytics and reporting tools.

Responsibilities

• Manage and execute Limited Time Offer campaigns across all channels.
• Develop and execute CRM strategies to enhance customer engagement.
• Analyze customer data to identify trends and opportunities.

Skills

Communication

Team Collaboration

Analytical Skills

Digital Marketing

Creativity

Education

University graduate/Diploma in Business Management

Diploma in Digital Marketing

Tools

Analytics Tools

Job description

Overview

The role will support the Digital Manager, Marketing in driving the digital agenda for the Pizza Hut brand across Acquisition, Conversion, and Retention.

Expectations

1. Campaign Management
2. Oversee and execute Limited Time Offer (LTO) campaigns across all touchpoints, ensuring consistent brand messaging online and offline.
3. Provide feedback to agencies and vendors to align campaigns with business and marketing goals.
4. E-commerce & Customer Relationship Management
5. Develop and implement CRM strategies to boost customer engagement and retention.
6. Participate in the design, functionality, and user experience of CRM and e-commerce platforms.
7. Analyze customer data for insights and opportunities.
8. Maintain and update digital channels including website, mobile app, and Google My Business.
9. Food Aggregator Management
10. Manage updates on food aggregator platforms like GrabFood, Deliveroo, and FoodPanda.
11. Ensure timely and accurate menu updates.
12. Coordinate promotion launches and resolve issues proactively to keep campaigns on schedule.
13. Reporting
14. Monitor and report on digital campaign performance across channels, assessing ROI and KPIs.
15. Use analytics tools for growth and efficiency optimization.
16. Research competitors’ marketing strategies regularly.
17. Administrative Support
18. Track media spending and ensure accurate billing.
19. Organize and file reports and digital assets properly.
20. Perform other duties as assigned.

Experience and Education

• University degree or Diploma in Business Management or Digital Marketing.
• Minimum 1 year relevant experience.
• Familiarity with analytics, reporting tools, and digital platforms.

Key Skills and Attitude

• Understanding of marketing fundamentals and a digital-native mindset.
• Positive, enthusiastic team player capable of collaboration at all levels.
• Strong written and verbal communication skills.
• Detail-oriented with good prioritization skills.
• Willingness to learn and proactive in problem-solving.
• Self-motivated, adaptable to change.
• Creative design and copywriting skills are a plus.
• Technologically savvy with web tools and platforms.