Marketing Executive (Events/ Licensing) BG (ID: 667813)

PERSOLKELLY Singapore Pte Ltd (Formerly Kelly Services Singapore Pte Ltd); Singapore; On-site; SGD 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Executive to drive innovative retail and marketing strategies. This exciting role involves executing campaigns to boost brand awareness and sales, collaborating with key stakeholders, and developing impactful marketing materials. The ideal candidate will possess a strong background in marketing, with the ability to multitask and meet tight deadlines. Join a vibrant team dedicated to enhancing brand presence in the market and take your career to new heights in a supportive and creative environment.

Qualifications

• 1-3 years of experience in marketing or digital marketing.
• Ability to plan and execute online and offline marketing campaigns.

Responsibilities

• Execute retail and marketing strategies to grow sales.
• Collaborate with partners to enhance brand awareness.
• Assist in planning and executing regional trade events.

Skills

Marketing Strategies

Digital Marketing

Market Research

Campaign Execution

Communication Skills

Education

Bachelor’s Degree in Marketing

Diploma in Marketing

Job description

Our client, a well-known company, is looking for candidates for the position of Marketing Executive.

Responsibilities

1. Execute retail and marketing strategies and promote programs to increase retail placement, signage, and promotional support for merchandise to grow sales.
2. Assist the Marketing Manager in driving retail and marketing strategies, providing regular updates to team members and key stakeholders (licensees, retailers, agents, etc.).
3. Develop sales support materials such as brand decks, case studies, sales reels, premiums, franchise fact sheets, and distribute them to the team.
4. Collaborate with agents, licensees, and retailers to execute retail and mall campaigns to enhance brand awareness and merchandise sales.
5. Conceptualize ideas and enhance marketing plans to secure buy-in from strategic licensees and retailers, maximizing impact and sales.
6. Work with partners to develop, coordinate, and execute digital marketing campaigns and on-ground activations to increase brand awareness among target consumers.
7. Compile market research and other metrics for sales teams, agents, and stakeholders, highlighting brand strength and positioning.
8. Coordinate with the Brand Assurance team to approve all consumer product-related communications, including TVCs, social media, and press releases in assigned markets.
9. Assist in planning, tracking, and executing SEA regional trade event efforts.
10. Contribute to updating and maintaining social media platforms with the Creative and Brand Assurance teams.

Admin & Cost-Control

1. Assist the Marketing Manager in ensuring the efficient use of marketing funds.
2. Monitor regional marketing and trade-related expenses and budgets.
3. Collaborate with the finance team on marketing-related expenses and administrative processes.
4. Manage assets across the region.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Diploma holders with relevant experience may also be considered.
• 1-3 years of experience in marketing, digital marketing, or related fields.
• Ability to plan and execute online and offline marketing campaigns.
• Ability to multitask and meet tight deadlines.

Interested candidates are invited to apply by clicking “Apply”. Only shortlisted candidates will be notified.

EA License No.: 01C4394 (PERSOLKELLY Singapore PTE LTD)

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