Marketing Manager (Lifestyle and Entertainment Venue)

KOTR PTE. LTD.; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

An innovative venue is seeking a dynamic Marketing Manager to lead their marketing efforts. This role involves developing creative strategies, managing brand identity, and executing impactful campaigns across multiple channels. You will be at the forefront of reshaping hospitality norms, working in a vibrant environment that combines dining and entertainment. If you're passionate about creating unforgettable experiences and have a strong background in marketing leadership, this is your chance to join a bold team dedicated to excellence in the F&B industry.

Benefits

Flexible Work Hours

Employee Discounts

Professional Development Opportunities

Health and Wellness Programs

Qualifications

• 4+ years of marketing experience, including leadership in F&B or lifestyle sectors.
• Solid understanding of brand development, content marketing, and digital advertising.

Responsibilities

• Develop and implement multi-channel marketing strategies for F&B and lifestyle experiences.
• Lead and mentor a team of marketing professionals and manage external partners.

Skills

Marketing Strategy

Brand Management

Digital Marketing

Content Creation

Team Leadership

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Software

Google Analytics

Social Media Platforms

Job description

Join the Excitement at C.O.T.U - Center Of The Universe!

Are you ready to discover a brand new world of vibrant F&B and entertainment? Look no further - C.O.T.U awaits, offering a journey filled with excitement! We're not just any venue; we're a dynamic hub, reshaping hospitality norms and crafting memorable experiences.

C.O.T.U (Center Of The Universe) stands out as a unique destination. It's a multi-concept lifestyle and entertainment venue, featuring five distinct spaces designed to delight: from a welcoming lobby bar perfect for both work and relaxation, to a sophisticated modern Japanese restaurant, an energetic ultralounge, a refined cocktail bar with live entertainment, and even a rooftop swimming pool offering stunning city views!

Job Summary:

We’re looking for a dynamic, strategic, and creative Marketing Manager to lead the marketing efforts for Dashi Go-Go, our flagship lifestyle venue that fuses dining, entertainment, and curated experiences into a single destination. The ideal candidate is a blend of creative strategist, brand steward, and commercial driver—someone who can develop campaigns that build brand love while delivering measurable business results.

Key Responsibilities
Strategic Leadership

• Develop and implement a cohesive, multi-channel marketing strategy across F&B, nightlife, events, and lifestyle experiences
• Set and track KPIs for footfall, revenue, brand awareness, and customer retention
• Manage and optimize the annual marketing budget and monthly forecasts

Brand Management

• Uphold and evolve a consistent brand identity across all consumer touchpoints
• Lead the creative direction for campaigns, content, and all branded communications

Content & Campaigns

• Oversee content planning and production across social, email, website, PR, and paid media
• Lead end-to-end execution of seasonal campaigns (e.g., F1, New Year’s Eve, brand collabs)
• Spearhead influencer marketing and brand partnership strategies

Digital & Performance Marketing

• Manage paid media campaigns across Meta, Google, and other platforms
• Drive customer engagement and conversions via CRM, email marketing, and retargeting

Events & Collaborations

• Work closely with operations and programming teams to amplify in-house events
• Identify and execute strategic brand partnerships and co-branded activations

Team Leadership

• Lead and mentor a team of marketing execs, designers, and content creators
• Manage external partners including PR agencies, photographers, and freelancers

Analytics & Reporting

• Leverage data to continuously improve campaign effectiveness and ROI
• Deliver timely reports and insights to internal stakeholders

Qualifications & Experience

• 4+ years of marketing experience, including 3+ years in a leadership role within F&B, hospitality, or lifestyle sectors
• Demonstrated ability to build and scale marketing strategies across multiple platforms
• Solid understanding of brand development, content marketing, digital advertising, and analytics
• Highly creative with a strong commercial mindset
• Exceptional communication, leadership, and organizational skills
• Passion for hospitality, nightlife, and experience-driven venues

Why Join Us?

You’ll be part of a bold and passionate team bringing together culinary artistry, immersive entertainment, and unforgettable lifestyle experiences. This is an opportunity to shape one of the most exciting multi-concept venues in the region.