Senior Consultant, Performance Marketing

Mastercard, Inc.; Singapore; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company in the payments industry seeks a Senior Consultant for Performance Marketing to drive digital strategies across Southeast Asia. The role involves leading marketing solutions, managing client accounts, and optimizing performance while collaborating with various stakeholders. Ideal candidates will have a strong background in digital marketing and experience in sophisticated payments markets.

Qualifications

• Bachelor's degree required; MBA preferred.
• Experience at a large issuing bank in Asia Pacific.
• Performance and growth digital marketing experience in SME space.

Responsibilities

• Lead the expansion of Managed Services in Southeast Asia.
• Deliver effective digital and integrated marketing strategies.
• Design digital marketing solutions/products and manage delivery.

Skills

Digital marketing

Client management

Interpersonal skills

Communication skills

Business acumen

Education

Bachelor's degree

MBA

Tools

Martech solutions

Job description

Senior Consultant, Performance Marketing

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Senior Consultant, Performance Marketing

Overview

• Mastercard Advisors is the leading global professional services firm focused exclusively on payments, providing payments consulting, information, analytics, and customized services to financial institutions and merchant partners worldwide. We address complex challenges in strategy, marketing, risk, and operations, helping clients maximize the value of their payments businesses.
• Advisors, Managed Services, is responsible for delivering marketing consulting capabilities for Mastercard's customer verticals: financial institutions, governments, retailers, and e-commerce.
• The Managed Services Business Leader for Southeast Asia defines marketing consulting solutions and leads the delivery of impactful engagements for this rapidly growing division, supporting sales efforts by building a body of quantifiable successes.

Role

• Lead the expansion of Managed Services in Southeast Asia and for leading regional accounts, collaborating closely with Business Development.
• Deliver effective digital and integrated marketing strategies across all channels to acquire new profitable accounts and optimize portfolios for FIs, retailers, e-commerce, and governments.
• Design digital and integrated marketing solutions/products and manage their delivery from end-to-end to drive client performance.
• Identify key pain points and deliver strategic value and growth through digital marketing projects.
• Identify cost efficiencies and opportunities for scale and impact.
• Onboard, train, and manage external agencies.
• Manage multiple clients, projects, and P&L.
• Coordinate internal and external stakeholders from inception to implementation and optimization.
• Support and manage go-to-market strategies in key SEA markets.

All About You

• Bachelor's degree required; MBA preferred.
• Experience at a large issuing bank in Asia Pacific and/or other sophisticated payments markets; retailer experience is a plus.
• Performance and growth digital marketing experience in SME space is required.
• Hands-on experience in designing and executing large-scale customer acquisition campaigns.
• Comfortable with remote management situations.
• Well-versed with martech solutions.
• Marketing consultancy experience is preferred.
• Strong business acumen and entrepreneurial spirit.
• Excellent interpersonal, presentation, and communication skills.
• Strong team player, capable of working independently.
• Willing to travel approximately 50% post-COVID.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks involve inherent risks. Every employee or representative is responsible for information security by:

• Abiding by Mastercard's security policies.
• Ensuring confidentiality and integrity of accessed information.
• Reporting security violations or breaches.
• Completing mandatory security trainings.