Vice President of Marketing

DACTA SG PTE. LTD.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading company in its tech vertical is seeking a Marketing Director to define and lead the global marketing strategy. The ideal candidate will oversee demand generation campaigns and manage a high-performing marketing team. This role involves close collaboration with product, sales, and customer success teams to drive revenue growth and optimize marketing efforts across various digital channels.

Qualifications

• Experience in leading marketing teams and strategies.
• Proven track record in demand generation and content marketing.

Responsibilities

• Define and lead global marketing strategy.
• Oversee demand generation campaigns targeting IT decision-makers.
• Manage digital marketing channels and monitor KPIs.

Skills

Leadership

Demand Generation

Content Creation

Digital Marketing

SEO

PPC

Marketing Strategy

Tools

HubSpot

Salesforce

Marketo

Job description

• Define and lead the global marketing strategy to position the company as a leader in its tech vertical.
• Oversee demand generation campaigns targeting CIOs, CTOs, and IT decision-makers.
• Build and optimize inbound/outbound lead generation funnels using tools like HubSpot, Salesforce, Marketo, etc.
• Direct the creation of high-value content (whitepapers, case studies, webinars, blogs) aligned with the buyer journey.
• Lead product marketing efforts including GTM strategy, pricing, competitive analysis, and sales enablement.
• Manage digital channels: SEO/SEM, email marketing, PPC, LinkedIn Ads, and programmatic media.
• Align closely with Product, Sales, and Customer Success to drive revenue growth.
• Recruit, manage, and mentor a high-performing marketing team.
• Monitor KPIs like CAC, MQL to SQL conversion, pipeline velocity, and marketing ROI.