Commercial & Marketing Executive

HUFT (Heads up for tails); Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

HUFT (Heads Up For Tails) is seeking a Commercial & Marketing Executive to manage supplier relationships and execute impactful marketing campaigns in Singapore. This role involves balancing brand-building with performance marketing, requiring strong negotiation skills and a passion for retail. Join a purpose-driven team dedicated to enhancing the lives of pets and their families.

Benefits

Flexible work environment

Ownership and influence in a small team

Opportunities for growth across roles

Qualifications

• 2–4 years of experience in a commercial or trade marketing role.
• Strong negotiation and communication skills.
• Experience in Singapore retail or e-commerce is a plus.

Responsibilities

• Engage and negotiate with suppliers for better margins and promotions.
• Coordinate marketing campaigns and promotions across channels.
• Organize brand activation events and ensure consistent messaging.

Skills

Negotiation

Communication

Organization

Job description

About Us
At Heads Up For Tails, our aim is to create and curate innovative products and services that bring joy to pets and their families. Retailing via our 100+ stores across 18 cities in India, and through our website (www.huft.com), we offer over 500 India-first category defining products. These pioneering offerings have solidified HUFT as a market leader in the pet care category and a trusted destination for pet parents nationwide. We are more than just a brand; we are a purpose-driven movement dedicated to enhancing the lives of pets. Our commitment to innovation, empathy, and a customer-centric approach sets us apart in the pet care industry.

Now, Heads Up For Tails is excited to embark on a new journey in Singapore, sharing our innovative spirit with a fresh community of pet lovers. We are committed to providing the same warmth and specialised care that has made us a cherished brand among pet parents.

Position Summary

As the Commercial & Marketing Executive, you will be responsible for managing supplier relationships, securing strong commercial terms, planning in-store and online promotions, and working cross-functionally with our marketing team to run impactful campaigns and activation events. You’ll need to balance the needs of brand-building with performance marketing goals, helping HUFT stand out in a competitive market.

Key Responsibilities

Commercial (Supplier-Facing):

• Engage and negotiate with suppliers for better margins, trade terms, and joint promotions

• Identify new product opportunities and trends based on customer demand and competitor benchmarking

• Maintain a live calendar of deals, discounts, and activations

• Monitor inventory alignment with promotional campaigns

Marketing (Execution & Coordination):

• Coordinate with in-house and agency marketing teams for campaign execution (social, paid, offline)

• Plan and run seasonal and monthly in-store promotions, giveaways, and brand collaborations

• Organize and manage brand activation events, including partnerships, influencer tie-ups, and sampling drives

• Ensure brand messaging is consistent across all touchpoints—from store visuals to digital campaigns

What We’re Looking For

• 2–4 years of experience in a commercial, trade marketing, or category executive role (FMCG, retail, or consumer brands preferred)

• Strong negotiation and communication skills—able to work with suppliers, creatives, and marketers alike

• A passion for retail execution and understanding what drives customers to act

• Highly organized with a bias for action—able to own calendars, timelines, and deadlines

• Singapore retail or e-commerce experience a strong plus

• Bonus if you’re a pet lover and understand what excites pet parents

Why Join HUFT Singapore?

• Be part of a purpose-led brand expanding into an exciting new market

• Work in a small, agile team where your ideas directly shape the business

• Enjoy flexibility, ownership, and a warm, animal-loving culture

• Opportunities to grow with us across roles, functions, and regions