marketing manager

SO DO FUN PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Marketing Manager to lead local marketing strategies and drive brand awareness in the fast casual dining sector. This role involves creating integrated marketing plans, analyzing market trends, and fostering collaboration across teams. The ideal candidate will possess strong leadership skills and a deep understanding of consumer behavior in the food & beverage industry. Join a dynamic environment where your creativity and strategic thinking will contribute to the growth and success of the brand.

Qualifications

• Strong understanding of consumer behavior in the food & beverage segment.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead the planning and execution of local marketing strategies.
• Develop integrated marketing plans including campaigns and promotions.
• Manage relationships with external vendors and oversee the marketing budget.

Skills

Consumer Behavior Analysis

Project Management

Creativity and Innovation

Leadership

Data-Driven Decision Making

Job description

Job Scope:

• Lead the planning and execution of local marketing strategies in alignment with our overall business goals.
• Create and implement integrated marketing plans including campaigns, digital, public relations, events, and promotions to boost brand awareness, customer acquisition, and retention.
• Monitor market trends, consumer insights, and the competitive landscape to inform strategy.
• Develop a deep understanding of the fast casual and Japanese casual dining market segments.
• Lead and develop the marketing and creative teams, fostering innovation and collaboration.
• Collaborate cross-functionally with Sales, Operations, Product Development, and Finance to ensure seamless execution.
• Manage relationships with external vendors, agencies, and partners to ensure quality and timely deliverables.
• Oversee the marketing budget, ensuring cost efficiency and compliance with brand and legal standards.

*Key Competencies:*

• Strong understanding of consumer behavior in the food & beverage segment.
• Analytical thinking and data-driven decision-making.
• Creativity, innovation, and strong project management skills.
• Excellent communication, leadership, and stakeholder management.