Deputy Manager/Senior Executive, Marketing Communications (Based at i12 Katong)

Keppel (Real Estate Division); Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist to drive innovative campaigns and enhance brand engagement. In this role, you will plan and implement year-round promotions, manage external vendors, and collaborate with internal teams to leverage data analytics for marketing strategies. Your creativity will shine as you develop omnichannel digital strategies that connect online and offline engagement. If you thrive in a fast-paced environment and are passionate about driving results, this is the perfect opportunity for you to make a significant impact.

Qualifications

• Minimum 2 years of experience in Retail/Mall Marketing or similar.
• Strong leadership and interpersonal skills with problem-solving ability.

Responsibilities

• Plan and implement year-round promotions and campaigns to drive sales.
• Collaborate with teams to develop data analytics for marketing strategies.

Skills

Digital Marketing

Event Management

Communication Skills

Problem-solving

Organizational Skills

Education

Bachelor's degree in Marketing/Business Administration

Tools

Adobe Photoshop

Adobe Illustrator

Canva

MS Office

Job description

Job Description

• Plan and implement year-round promotions/campaigns to drive sales and
  awareness, including designing of mechanics, engagement with retailers/tenants for their buy-in and developing communications plan.

• Liaising and managing external vendors; contractors, event companies, social
  media agencies for the successful launch of all campaigns and projects.

• Collaborate with internal teams to develop data analytics, to measure the output and outcomes of marketing strategies/initiatives utilising our physical, digital, and phygital touchpoints, and to automate the production and prediction of actionable insights that will be used to design new marketing strategies, with an aim to improve sales conversion and ROI of campaigns and marketing
  channels.

• Plan and manage editorial, promotions for various platforms to drive engagement from online to offline and vice versa. Implement creative omnichannel digital strategies with digital marketing team to encourage retailers and consumers to join our platform. This includes but not limited to social media marketing, search engine optimization and conversion rate optimization to drive awareness and platform’s omni-channel performance.

• Conduct post-mortem reports to assess the effectiveness of the campaigns/promotions in terms of shoppers traffic and GTO performance.

• Drive marcom revenue by active marketing of atrium, advertising space and any other new revenue streams.

• Support in monitoring campaign budgeting and revenue drivers.

• Supervise Concierge work schedule matters, ensuring smooth and efficient
  workflow of day-to-day operations.

• Undertake other administrative deliverables such as financial processes,
  procurement, competitive quote sourcing and operational coordination, when
  required.

• Support in ad hoc designs for posters, decals, signages, and diplays, when
  required.

• Such other duties and responsibilities as may be reasonably requested by
  immediate supervisor / the head of department from time to time.

Job Requirements

• A Bachelor's degree in Marketing/Business Administration or a related field is preferred.

• Experience in Retail/Mall Marketing Experience or a similar role of min. 2 years is required. Experience in event management, sales of advertising and management of Atrium bookings will be an advantage.

• Excellent communication skills with ability to communicate clearly and effectively, both verbally and in writing.

• Proficiency in MS Office and Design software (eg. Adobe Photoshop, Illustrator, Canva, etc)

• Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics.

• Performance driven, outcome oriented and meticulous

• Strong leadership and interpersonal skills with ability to motivate, guide, and delegate effectively, as well as flexible to work as a team and independently.

• Problem-solving skills with ability to identify and resolve issues quickly and efficiently.

• Organizational skills with ability to manage time, prioritize tasks, and stay organized.