Paid Media Marketing Manager

Nicoll Curtin; Singapore; On-site; USD 70,000 - 90,000; Full time

Job summary

A leading American software company is seeking a Paid Media Marketing Manager to drive mobile marketing and digital advertising across APAC. The role focuses on B2C digital campaigns, user acquisition, and engagement strategies. The ideal candidate will have extensive experience in managing app install campaigns and optimizing performance marketing efforts. This is a 1-year contract with potential for extension or conversion to full-time based on performance.

Qualifications

• 5-7 years of experience in Paid Media Campaign Management.
• Experience in managing app install campaigns and social media advertising.

Responsibilities

• Lead end-to-end B2C campaign planning and execution.
• Develop mobile acquisition strategies including UAC and ASA.
• Analyze campaign performance and implement test-and-learn strategies.

Skills

B2C digital campaigns

Mobile marketing

Analytical mindset

Tools

Google Analytics

Adobe Analytics

Job description

My client is a leading American software company, widely recognized for its innovation and long-standing market presence.

This is a 1-year contract, subject to extension or conversion to full-time based on performance and business needs.

Role Overview

We are seeking a Paid Media Marketing Manager with a strong focus on mobile marketing and digital advertising across APAC (SEA, ANZ, India, Korea). The ideal candidate will have experience driving B2C digital campaigns with an emphasis on mobile app growth, user acquisition, and engagement strategies.

Key Responsibilities

• Lead end-to-end B2C campaign planning and execution across Paid Search, Programmatic Display, Video, Social Media, and Mobile marketing.
• Develop and optimize mobile acquisition strategies, including Universal App Campaigns (UAC), Apple Search Ads (ASA), and in-app advertising.
• Manage external agency partners to ensure seamless execution of paid media initiatives.
• Analyze campaign performance, generate insights, and implement test-and-learn strategies across multiple channels (Google, Facebook, Instagram, YouTube, TikTok, and emerging platforms).
• Drive top-funnel and mid-funnel engagement, ensuring alignment between digital media efforts and customer journey optimization.
• Collaborate with internal teams to create localized and culturally relevant content for diverse APAC markets.
• Utilize data-driven methodologies to refine targeting, optimize budget allocation, and maximize return on investment (ROI).

Requirements

• 5-7 years of experience in Paid Media Campaign Management, with a focus on mobile growth and performance marketing.
• Prior hands-on experience in managing app install campaigns, search ads, and social media advertising.
• Experience in the APAC region (India market experience is a plus).
• Proficiency in Google OR Adobe Analytics or other digital experience tools is preferred.
• Strong analytical mindset with a proven track record of optimizing B2C subscription-based digital marketing campaigns.
• Fluent in spoken and written English; additional language skills relevant to APAC markets are a bonus.
• If you’re passionate about digital marketing and want to drive mobile-first strategies in a dynamic environment, apply now!