Senior Brand Manager (Tablets & Innovation) APAC

CHRISTIAN BASSETT (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in the confectionery sector is seeking a Senior Brand Manager for Tablets & Innovation in APAC. The role focuses on driving growth, managing brand equity, and collaborating with diverse teams across the region. Ideal candidates will have strong marketing experience, strategic agility, and the ability to lead cross-functional efforts. Fluency in English is required, and knowledge of Asian languages is a plus. Willingness to travel is necessary.

Qualifications

• Minimum of 8 years of marketing experience in an FMCG environment.
• Experience in product, communication development, and trade marketing roles.

Responsibilities

• Drive growth of the company's Tablets franchises in APAC.
• Define portfolio and pricing strategy across APAC.
• Lead conversations with Sales and Marketing for 360 campaigns.

Skills

Entrepreneurial spirit

Cultural sensitivity

Strategic agility

Action orientation

Strong collaboration

Project Management

Analytical skills

Communication skills

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business Administration

Job description

Christian Bassett is recruiting a Senior Brand Manager (Tablets & Innovation) APAC, for a premium confectionery company.

Senior Brand Manager (Tablets & Innovation) will be reporting directly to the Marketing Director, will be responsible for driving the growth of the company's Tablets franchises as well as upcoming ranges in Asia Pacific.

DUTIES AND RESPONSIBILITIES

• Share guidelines and behave as the guardian of Tablets and Innovation brand equity and visual identity across touch points.

• Define portfolio and pricing strategy across APAC, with special attention to ‘Focus Markets’.

• Work with local teams to find the best portfolio and implementation solutions.

• Lead conversations with Sales, Local Marketing/Trade Marketing, Media to propose 360 campaigns.

• Support local teams to coordinate new portfolio and campaign initiatives while coordinating with DIS / Internal Marketing.

• Monitor macro competitive, channel, and consumer trends, while initiating research projects where relevant.

• Help create Brand stories (for Distributors / Retailers) as required for new products or concepts.

• Propose or update the company’s Tablets and Innovation display intentities and solutions, while considering retail requirements in APAC.

• Co-create ATL content and communication strategy (if required) with the APAC Media Manager.

• Drive GPD conversations and Regional priority initiatives (Portfolio, Campaign, In-Store) for Tablets and Innovation.

Mindset

• Entrepreneurial spirit, embracing change and acting as a change agent for upcoming initiatives.

• Culturally sensitive and aware – able to work in an inclusive manner with diverse population.

• Strategic agility to manage a pool of diverse markets with specificities and commonalities.

• Action and results orientation, resilient and independent.

Leadership Competencies

• Engaging leadership skills to foster collaboration at all levels through a dynamic, enthusiastic and positive attitude.

• Strong collaboration and stakeholder management skills to lead x-functional efforts, co-create winning plans and bring them to life.

• Project Management - sound organizational and project management capabilities.

• Ability to defend their convictions and push back when needed.

Functional Competencies

• Strong portfolio strategic skills including sizing, pricing and profitability development.

• Understand consumer/shopper purchase drivers and consumption occasions.

• Understand brand equity development and how brands grow.

• Advanced P&L knowledge.

• Strong analytical skills, ability to turn data into insights and articulate compelling strategies.

• International (Regional, Global) experience, preferably in Asia.

• Communication and presentation skills, including presentations to internal and external business partners.

MINIMUM EXPERIENCE REQUIREMENTS

• Professional Background: A minimum of 8 years of marketing experience in an FMCG environment (experience in product, communication development and trade marketing roles).

• Bachelor’s Degree in Marketing or Business administration

LANGUAGE SKILLS

• Fluency in English (both speaking and writing)

• Mandarin, Korean, Thai, Japanese is beneficial

OTHER

• Willingness to travel required

Only shortlisted candidates will be notified.