Senior Digital Marketing Executive

Mind Kinesis Investments Pte Ltd; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company committed to empowering individuals through value investing. This role offers the opportunity to design innovative digital marketing strategies and sales funnels, driving impactful campaigns across platforms like Google and Facebook. You'll collaborate with talented teams, eliminate office politics, and learn directly from industry leaders. If you thrive in a dynamic environment that values creativity and results, this position is perfect for you. Enjoy regular team activities and a culture that encourages breaking the mold while making a positive impact in the world of investing.

Benefits

Regular team lunches

Office activities during work hours

Opportunities for overseas travel

No office politics

Learning from the founder

Qualifications

• 3-5 years of experience in digital marketing and sales funnel management.
• Proven track record of success in acquiring online memberships.

Responsibilities

• Design and implement digital marketing strategies across various channels.
• Create and manage sales funnels to promote products and services.
• Analyze marketing performance and track KPIs.

Skills

Digital Marketing

Sales Funnel Management

Copywriting

Email Marketing

Analytics Tracking

Communication Skills

Tools

Google Ads

Facebook Ad Manager

Google Tag Manager

Aweber

AI Tools

Job description

A) WHY WE DO WHAT WE DO AT VALUE INVESTING ACADEMY

A 5-Room resale HDB flat can cost more than S$1 million nowadays.

Our official retirement age has been increasing as we live longer.

Costs of living have also increased significantly over the years.

So what should most people do?

Work harder, and longer?

We recognised the challenges faced by everyone residing in Singapore and our Vision at Value Investing Academy (ViA) is to "Support Anyone to Invest at their Fingertips!" so that they can improve their financial well-being through value investing, which was founded more than 100 years ago by the late Prof Benjamin Graham at Columbia Business School.

Our mission is “We Care to Make You a Better Investor"

Through our community with thousands of members in Asia and learning platforms, we have so far trained at least 50,000 people in Asia. Countries and cities that we have impacted include Malaysia (Kuching, Kuala Lumpur, Penang), Thailand (Bangkok), Cambodia (Phnom Penh), Vietnam (Ho Chi Minh City), Hong Kong, Japan (Tokyo), and of course our own home, Singapore.

B) WHY JOIN US

1. WE PAY WELL - If you are our Top Performer and the company is doing well

> In FY 2024, we paid more than 8 months of bonuses to our Top Performers!

2. We are the leading personal development training company that runs one of the largest Value Investing Programmes in Singapore and Asia. You will have a chance to be the pioneer in spearheading new strategies.

3. We give you the space to do crazy things as long as it works. We are unlike MNCs or big companies. We do not micro-manage and we grow by breaking the rules. We constantly challenge ourselves to scale new heights by doing new things. If you dislike red tape, this is the place.

4. You will get a chance to meet very successful people in the speaking industry. Our past Keynote Speakers include Mary Buffett, the Internationally Acclaimed Author and Speaker on How Billionaire Warren Buffett invests, Lauren Templeton, etc.

5. You will get a chance to travel overseas in our overseas projects and have a chance to learn new cultures and have fun!

6. Regular lunches, movie shows, popcorns, makan, etc! We do these regularly after every project! The best part is we do ALL these fun things during office hours!

7. Office politics is a dirty phrase and we eliminate any politics and bureaucracy

8. We constantly DO new things. If you dislike routines and want to learn new things, you will get a chance.

9. Most importantly, you will learn from the founder, Cayden Chang, himself.

C) HOW YOU CAN CHANGE THE WORLD (YOUR ROLE)

1. Design digital marketing strategies to drive effective digital marketing campaigns that produce results on different marketing channels (e.g., Google, YouTube, TikTok, Facebook, etc.) to promote our products and services.

2. Create and launch sales funnels, including designing landing pages, copywriting, email marketing, and remarketing campaigns to promote our products and services to existing and new customers.

3. Plan and manage the marketing budget for customer acquisition campaigns, ensuring KPI and ROI are met.

4. Work with in-house/external marketing and content teams to meet company goals and grow the business.

5. Set up and track analytics to measure marketing performance and monitor trends, statistics, and performance goals.

6. Excellent written and verbal communication and interpersonal skills

7. At least 3-5 years of experience in digital marketing and sales funnel management with a proven track record of success. Experience in acquiring online memberships is a big plus.

8. Knowledge of e-marketing tools such as Aweber, Facebook Ad Manager, Google Ads, Google Tag Manager, AI tools is a plus.

D) THE SUPERHERO WE ARE LOOKING FOR

Honest, responsible, result-oriented, creative, proactive.

E) TO APPLY, YOU NEED TO DO THE FOLLOWING

1) A cover letter demonstrating your writing skills and why we should meet you.

2) Full résumé

3) Include links to some sites you have built or created so we can see proof of your talents.

• NOTE: Please note that we don't read off-the-shelf résumés.