Business Development & Marketing Executive (F&B)

SEAFOOD BY THE RIVER PTE. LTD.; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

An innovative company is looking for a Marketing & Sales Executive to spearhead its marketing initiatives and drive brand growth. In this pivotal role, you will develop and implement comprehensive marketing strategies that resonate with the target audience. Your expertise in digital marketing, brand development, and team leadership will be crucial in optimizing campaigns and ensuring alignment with business objectives. Collaborating with cross-functional teams, you will manage branding initiatives and oversee the marketing budget to maximize ROI. If you are passionate about driving results and making a significant impact in a dynamic environment, this opportunity is for you.

Qualifications

• Proven experience in leading marketing strategies and campaigns.
• Strong analytical skills to drive data-driven decisions.

Responsibilities

• Develop and execute marketing strategies across all channels.
• Lead the marketing team in campaign planning and execution.

Skills

Data-driven marketing

Digital strategy

Brand development

Team management

SEO/SEM

Social media management

Performance optimization

Education

Bachelor's degree in Marketing or related field

Master's degree in Business Administration

Tools

CRM software

Analytics tools

Job description

We are seeking a dynamic and strategic Marketing & Sales Executive to lead our marketing efforts and drive the brand's growth. This leadership role requires a visionary with a strong grasp of data-driven marketing, digital strategy, brand development, and team management. You will be responsible for developing, implementing, and executing comprehensive marketing plans that align with our business objectives.

Key Responsibilities

• Develop and execute the overall marketing strategy across all channels (digital, offline, PR, events).
• Lead the marketing team in campaign planning, execution, and performance optimization.
• Manage branding initiatives to ensure consistency across all touchpoints.
• Oversee the digital marketing function including SEO/SEM, social media, content, CRM, and analytics.
• Identify market trends, customer insights, and competitive activity to inform strategy.
• Collaborate with cross-functional teams (sales, product, operations) to align marketing initiatives with business goals.
• Manage the marketing budget and ensure ROI on all activities.
• Build and nurture partnerships with media, influencers, and external vendors.
• Present reports and performance metrics to senior management and key stakeholders.
• Drive restaurant sales through promotions, events, partnerships, and group bookings.
• Monitor and analyze campaign performance and customer feedback to optimize strategies.
• Coordinate with the operations team to ensure alignment between marketing and service delivery.
• Prepare sales reports and contribute to marketing strategy planning.