Regional Retail Director - Beauty brand

Morgan McKinley; Singapore; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading global beauty brand seeks a Retail Strategy & Growth leader to drive retail operations across Southeast Asia. The role involves developing strategies, managing teams, and ensuring operational excellence while adapting to market trends. This high-impact position requires strong leadership and strategic skills to enhance customer engagement and drive sales.

Benefits

Dynamic Industry Environment

People & Culture Focus

Strategic Regional Leadership

Qualifications

• 10+ years of experience in retail management.
• Proven track record in leading multi-country retail operations.

Responsibilities

• Develop and execute regional retail strategy aligned with global brand vision.
• Deliver retail sales KPIs across SEA markets.
• Manage, inspire, and develop country retail managers.

Skills

Leadership

Strategic Thinking

Communication

Commercial Acumen

Job description

About the company:

This leading global beauty brand offers a mix from makeup, skincare, fragrance, and wellness products. Known for its seamless omnichannel experience and focus on customer engagement, it combines high-touch retail with strong digital capabilities. With a footprint across 30+ countries, it sets industry standards in innovation, loyalty, and merchandising.

About the role:

Retail Strategy & Growth

• Develop and execute regional retail strategy aligned with global brand vision and sales targets
• Identify new market opportunities and expansion plans for freestanding stores, department store counters, and travel retail

Sales & Operations

• Deliver retail sales KPIs across SEA markets
• Ensure operational excellence in store execution, inventory management, and visual merchandising
• Lead retail excellence initiatives, including NPS, CRM implementation, and productivity enhancement

Team Leadership

• Manage, inspire, and develop country retail managers and frontline teams
• Implement robust training programs to elevate customer service and product knowledge

Omnichannel Integration

• Partner with e-commerce, marketing, and supply chain teams to drive a seamless omnichannel experience
• Oversee O2O (offline-to-online) strategies and clienteling programs

Budget & Forecasting

• Develop and manage annual budgets, retail forecasts, and investment plans for the region
• Monitor financial performance and adjust tactics as needed to meet profitability goals

Market Intelligence

• Stay updated on beauty retail trends, consumer behavior, and competitor activity in SEA
• Provide insights to global and regional teams to shape future strategy

About the successful candidate:

• 10+ years of experience in retail management
• Proven track record in leading multi-country retail operations within Southeast Asia
• Strong commercial acumen, people management, and strategic thinking skills
• Deep understanding of SEA retail environments, customer behaviors, and distribution models
• Excellent leadership, communication, and stakeholder management abilities
• Fluency in English; other SEA languages are a plus

What's on offer:

• Strategic Regional Leadership: Take on a high-impact role shaping retail operations and growth across Southeast Asia for a premium beauty brand.
• Dynamic Industry Environment: Work at the forefront of the fast-evolving beauty sector, blending innovation, customer experience, and omnichannel retail.
• People & Culture Focus: Lead and develop high-performing teams while championing a customer- and people-centric culture.

How To Apply:

If you are interested in this role and would like to discuss the opportunity further please click apply now for more information.

Only shortlisted candidates will be responded to, therefore if you do not receive a reply within 14 days please accept this as notification that you have not been shortlisted.

Morgan McKinley

EA Licence No: 11C5502EAP

Personnel ID: Benedicte Chaleat Slocombe

EAP Registration No: R1441484