Channel Marketing Manager

Private Advertiser; Singapore; On-site; USD 60,000 - 90,000; Full time

Job summary

A leading company is seeking a dynamic Marketing Manager to spearhead marketing initiatives across various channels. This pivotal role involves managing integrated campaigns, driving product launches, and enhancing brand presence through strategic marketing efforts. The ideal candidate will have proven experience in B2B or B2C marketing, strong project management skills, and the ability to translate market insights into actionable strategies. Join us to make a significant impact on our business growth!

Qualifications

• Proven experience in B2B or B2C marketing.
• Exposure to product marketing and campaign execution.

Responsibilities

• Plan and manage integrated marketing campaigns across channels.
• Lead go-to-market strategies for new product launches.
• Conduct market research and competitive analysis.

Skills

Project Management

Communication

Market Insights

Job description

Overview:
We are seeking a dynamic and results-driven Marketing Manager to lead and execute our marketing initiatives across multiple channels. This role is pivotal in strengthening brand presence, driving product launches, and delivering impactful campaigns that support business growth.

Key Responsibilities:

• Plan, develop, and manage integrated marketing campaigns—including promotions, advertising, Public Relations, media communications, events, and social media—to build brand awareness and drive engagement

• Lead go-to-market strategies for new product launches in collaboration with cross-functional teams (e.g., Sales, Product, and Design)

• Create and implement communication plans, marketing content, and promotional materials tailored to target audiences

• Conduct market research and competitive analysis to identify emerging trends, new business opportunities, and growth segments across global and local markets

• Track, measure, and analyze the performance and ROI of marketing campaigns, using data to optimize results and inform future strategies

• Drive brand presence and customer engagement through coordination of trade shows, exhibitions, and customer-facing events

What We’re Looking For:

• Proven experience in B2B or B2C marketing, ideally with exposure to product marketing and campaign execution

• Strong project management and communication skills

• Ability to translate market insights into actionable marketing strategies