Assistant Manager, Public Relations (Resort/Hotel)

Mandai Resorts Pte. Ltd.; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking an Assistant Manager for Public Relations to enhance its brand visibility and reputation. This dynamic role involves crafting compelling narratives, managing media relations, and executing impactful PR campaigns focused on sustainability and wildlife. The ideal candidate will possess strong writing and relationship-building skills, with a passion for hospitality. Join a forward-thinking team dedicated to promoting innovative initiatives and creating memorable experiences for guests. If you thrive in a collaborative environment and are eager to make a difference, this opportunity is perfect for you.

Qualifications

• 3-5 years of experience in public relations, preferably in hospitality.
• Strong writing and relationship-building skills are essential.

Responsibilities

• Develop and maintain relationships with media outlets.
• Draft press releases and media materials.
• Support PR campaigns and media events.

Skills

Public Relations

Media Relations

Writing Skills

Relationship Building

Storytelling

Crisis Communication

Education

Bachelor’s degree in Communications

Diploma in Public Relations

Job description

Main Duties and Responsibilities

The Assistant Manager, Public Relations plays a key role in driving Mandai Rainforest Resort’s public relations strategy. This individual will support media relations, Public Relation campaigns, influencer engagement, and issues management to enhance brand visibility and reputation.The role requires strong writing, relationship-building, and storytelling skills, along with a passion for sustainability, wildlife, and hospitality.

Key Responsibilities

• Develop and maintain strong relationships with local and regional media outlets. Proactively pitch stories and respond to media queries in a timely and accurate manner.

• Draft and edit press releases, media advisories, speeches, Q&As, and briefing materials. Ensure consistency in tone and alignment with brand messaging.

• Support the planning and execution of public relations campaigns and media events to promote the resort’s offerings, milestones, and sustainability initiatives.

• Identify and coordinate collaborations with relevant influencers and content creators to amplify brand reach and storytelling.

• Track media coverage and provide regular reports with insights and recommendations. Support crisis and issues communication with timely monitoring and response.

• Work closely with marketing, guest experience, sustainability, and wildlife teams to ensure cohesive messaging and campaign integration.

Job Requirements

• Bachelor’s degree or Diploma in Communications, Public Relations, Journalism, or related field.

• Minimum 3 to 5 years’ experience in a similar capacity, preferably in the hospitality industry. Pre-opening experience would be useful.

• Able to work and coordinate with contractors in all work-related activities.

• Able to commit to after-office hours duties when required and/or shift work.