Product Marketing Manager B2B

Morgan McKinley; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic product marketing leader to spearhead innovative marketing strategies and drive product adoption. This role involves collaborating with internal teams and stakeholders to refine product messaging and market positioning. You will leverage data to assess marketing effectiveness and influence product development based on customer insights. If you're passionate about shaping market strategies and driving growth in a collaborative environment, this opportunity is for you.

Qualifications

• 5+ years of experience in product marketing or management, especially in B2B.
• Strong understanding of solution marketing and promotional strategies.

Responsibilities

• Drive marketing strategies that align with business goals and product solutions.
• Analyze customer feedback and market trends to refine positioning.
• Lead go-to-market execution to maximize solution awareness.

Skills

Product Marketing

Stakeholder Management

Data-Driven Decision Making

B2B Marketing

Cross-Functional Collaboration

Job description

About the Role:

This role is responsible for leading the development and execution of marketing strategies that position and promote solution offerings. You'll collaborate with internal teams, customers, and partners to deliver go-to-market plans, analyze market trends, and gather feedback to refine both product strategy and messaging. A key part of the role is to support adoption and revenue growth while representing the product in the marketplace.

Key Responsibilities:

• Drive marketing strategies that align with business goals and promote product solutions

• Analyze customer feedback, market trends, and competitors to refine positioning

• Lead go-to-market execution to maximize solution awareness and adoption

• Build and manage relationships with key stakeholders to gather insights and shape strategy

• Represent the solution at industry events and conferences

• Use data to evaluate marketing effectiveness and adjust strategies as needed

• Support sales teams through training and product knowledge sharing

• Influence product development based on feedback and evolving customer needs

Requirements:

• 5 years of experience in product marketing or product management, particularly in B2B

• Strong understanding of solution marketing, pricing, and promotional strategies

• Skilled in stakeholder management and cross-functional collaboration

• Comfortable managing ambiguity and making data-driven decisions

Sound like the right fit? Simply click the "Apply Now" button to get started.

EA Name: Alvin Lau
EA Licence No.: 11C5502
EA: Registration Number: R1874110