Senior Manager, Social Media Analyst [CMCD]

Workforce Singapore; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading company is seeking an experienced Social Media Analyst to enhance digital effectiveness through insight-led strategy. The role involves monitoring social media metrics, developing dashboards, and collaborating with content teams to optimize engagement. Ideal candidates should possess strong analytical skills and be proficient in various analytics tools.

Qualifications

• Proficiency in analysing social media metrics across platforms.
• Strong written and verbal communication skills.
• Ability to draw actionable insights from data.

Responsibilities

• Monitor and analyse social media metrics to track performance.
• Develop and maintain dashboards to communicate KPIs.
• Provide data-driven recommendations to refine content strategy.

Skills

Social Media Analytics

Data Analysis

Communication

Problem Solving

Tools

Google Analytics

Meta Business Suite

LinkedIn Analytics

Emplifi

Job description

What the role is:

[What the role is]
We are seeking an experienced Social Media Analyst to enhance our team’s digital effectiveness through insight-led strategy. The ideal candidate will have a strong grasp of social media analytics and be able to translate data into meaningful recommendations that boost engagement and optimise our online presence. This role calls for attention to detail, critical thinking, and the ability to work collaboratively across functions. The Social Media Analyst will also contribute to content development, website optimisation, and multi-platform performance reporting within a dynamic and fast-paced environment.

What you will be working on:

[What you will be working on]

Responsibilities:

• Monitor and analyse social media metrics to track performance, identify trends, and extract actionable insights across platforms
• Develop and maintain dashboards and regular reports to communicate key performance indicators and campaign outcomes to internal stakeholders
• Provide data-driven recommendations to refine content strategy, optimise audience targeting, and enhance overall digital engagement
• Conduct competitor benchmarking and industry trend analysis to inform strategic planning and performance improvement
• Collaborate with content creators, digital teams, and other stakeholders to ensure alignment of analytics insights with campaign execution
• Support website content updates and optimisation, ensuring alignment with SEO best practices and digital strategy
• Assist with the production and evaluation of multimedia content, contributing data insights to inform creative direction
• Stay up to date with changes in analytics tools, platform algorithms, and industry developments to support continuous improvement
• Respond to ad-hoc data requests and support cross-functional projects requiring social media insights
• Contribute to building a data-informed team culture by sharing findings and developing simple frameworks for reporting and evaluation

What we are looking for:

Key Skills and Competencies:

1. Social Media Analytics and Insights

• Proficiency in analysing social media metrics across platforms (e.g., engagement, reach, follower growth)
• Ability to draw actionable insights from data to inform content and audience strategies
• Experienced with analytics tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, and Emplifi
• Skilled in benchmarking performance and conducting competitor analysis

2. Dashboarding and Reporting

• Competent in developing and maintaining dashboards to track KPIs and trends
• Ability to present data clearly and concisely for different stakeholder needs
• Strong attention to detail in data visualisation, reporting, and presentation

3. Digital Content and Web Management

• Familiarity with website content management systems and principles of web optimisation
• Understanding of SEO and SEM best practices to support content visibility
• Ability to assist with multimedia content development and coordination

4. Communication and Collaboration

• Strong written and verbal communication skills to convey data-driven recommendations clearly
• Proven ability to work collaboratively with cross-functional teams (e.g., content, digital, marketing)
• Capable of adapting communication style to suit technical and non-technical audiences

5. Problem Solving and Critical Thinking

• Strong analytical skills to identify trends, diagnose issues and propose evidence-based solutions
• Ability to explore new methods and metrics to evaluate social media performance
• Creative thinker who is open to experimenting with new approaches

6. Adaptability and Continuous Learning

• Comfortable working in a dynamic digital environment with shifting priorities
• Willingness to learn new tools and stay up-to-date with social media trends and best practices
• Openness to feedback and personal development

7. Creative and Visual Communication (Preferred)

• Working knowledge of design tools such as Adobe Photoshop, Illustrator, CapCut or Canva
• Ability to support the creation of visually engaging content and reports

All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.

About Workforce Singapore

Workforce Singapore (WSG) is a statutory board under the Ministry of Manpower (MOM). It will oversee the transformation of the local workforce and industry to meet ongoing economic challenges.WSG will promote the development, competitiveness, inclusiveness, and employability of all levels of the workforce. This will ensure that all sectors of the economy are supported by a strong, inclusive Singaporean core.While its key focus is to help workers meet their career aspirations and secure quality jobs at different stages of life, WSG will also address the needs of business owners and companies by providing support to enable manpower-lean enterprises to remain competitive. It will help businesses in different economic sectors create quality jobs, develop a manpower pipeline to support industry growth, and match the right people to the right jobs