Digital Marketing Junior Executive

Song Fa Bak Kut Teh Food Pte. Ltd.; Singapore; On-site; SGD 30,000 - 60,000; Full time

Job summary

An established industry player seeks a dynamic individual to assist in media planning and buying strategies. This role involves optimizing campaigns across platforms like Google Ads and Meta Ads, ensuring budget efficiency, and analyzing performance metrics. You will also engage with the online community through creative content strategies tailored for social media, managing content calendars, and collaborating with marketing executives. If you're passionate about media and content strategy, this opportunity offers a chance to make a significant impact in a vibrant environment.

Qualifications

• Experience in media planning and buying across various platforms.
• Strong analytical skills to assess campaign performance.

Responsibilities

• Assist in planning and executing media buying strategies.
• Develop and execute creative content strategies for social media.
• Track and report on campaign performance using analytics tools.

Skills

Media Buying

Campaign Performance Analysis

Social Media Management

Content Strategy Development

Google Analytics

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Job Responsibilities:

Media Planning and Buying

• Assist in Planning, executing, and optimizing media buying strategies across platforms like Google Ads, Meta Ads, and programmatic networks.

• Assist to Monitor and adjust campaign performance to meet key metrics (e.g., ROI, CPC, CTR).

• Assist to ensure budget are managed efficiently, ensuring cost-effective results and maximum campaign impact.

• Assist to Analyse campaign performance and provide actionable insights for continuous improvement.

Social Media Content

• Assist in Liaising and managing media agency for content generation, engagement and planning.

• Assist to Develop and execute creative content strategies tailored for social media platforms.

• Assist to Create and curate engaging posts, videos, and multimedia content that align with the brand voice and objectives.

• Assist to Manage content calendars, scheduling posts to ensure consistent online presence.

• Engage with the online community by responding to comments, messages, and mentions promptly.

• Assist to Monitor trends, hashtags, and platform updates to leverage new opportunities for engagement.

Analytics & Reporting

• Assist to Track and report on the performance of paid campaigns and organic content using tools like Google Analytics and social media insights.

• Support Head of Marcom to Use data to refine strategies, improving both paid media and content effectiveness.

Brand Digital Platforms

• Assist, Support and work with Head of Brand to update Brand/Corporate Digital platforms like corporate website and LinkedIn and ensure timely updates to align with Key Brand, Marketing and social activities or messages.

Collaboration

• Work closely with the Brand & Marketing executives and creative team to develop ad creatives and social media assets.

• Assist to Coordinate with internal stakeholders to align digital strategies with broader marketing goals.