E-Commerce Performance Merchandiser

ASK & EMBLA GALACTIC PTE. LTD.; Singapore; Hybrid; SGD 50,000 - 70,000; Full time

Job summary

A digital jewelry brand in Singapore is looking for an E-commerce Performance Merchandiser. This role requires ownership of product presentation and conversion strategies across the online store. The ideal candidate should have 3–5 years of eCommerce merchandising experience, analytical skills, and the ability to optimize user journeys. Join a data-driven team and make a significant impact on category performance.

Benefits

Autonomy and growth opportunities

Collaborative and creative team environment

Impact on key business drivers

Qualifications

• 3–5 years of experience in eCommerce merchandising, site optimization, or a related role.
• Hands-on experience with Shopify, Google Analytics, and optimization tools.
• Strong analytical skills and comfort in working with data.

Responsibilities

• Plan and optimize product displays on the website.
• Own KPIs for product category performance and analyze data for growth.
• Optimize the end-to-end user journey to improve conversion.

Skills

E-commerce merchandising

Site optimization

Analytical skills

Google Analytics

CMS knowledge (Shopify)

Tools

Hotjar

VWO

Convert

Job description

As our E-commerce Performance Merchandiser, you’ll take ownership of how Ask & Embla products are presented, discovered, and converted across our online store. You’ll be responsible for planning and executing merchandising strategies, optimizing the user journey, and driving conversion with a direct impact on category-level revenue and performance.This is a cross-functional role that sits at the intersection of product, merchandising, UX, marketing, and growth — perfect for someone who thrives on both data and aesthetic detail.

What You'll Do:

Site Merchandising

• Plan, organize, and optimize product displays across the homepage, collection pages, navigation, and site search.
• Ensure accurate and conversion-optimized product data (titles, tags, filters, descriptions, imagery).
• Use data to improve collection structure, product sequencing, and upsell/cross-sell opportunities.
• Partner with marketing and inventory teams to ensure onsite experience aligns with campaigns, launches, and stock levels.
• Regularly audit the site to identify and implement improvements to product discoverability and presentation.

Category Performance

• Own KPIs for product category performance including revenue, conversion rate, average order value (AOV), and sell-through.
• Analyze category trends, traffic behavior, and performance data to surface insights and drive growth.
• Monitor and respond to underperforming or fast-selling SKUs with proactive merchandising actions.
• Collaborate with growth and retention teams to align category push strategies across channels.

Conversion Optimization

• Optimize the end-to-end user journey across homepage, collection, product detail, cart, and checkout pages to reduce friction and improve flow.
• Identify pain points and drop-off areas using tools like Google Analytics, Hotjar, and session recordings to inform continuous improvements.
• Execute A/B and multivariate testing focused on increasing add-to-cart rates, checkout progression, and overall conversion.
• Enhance mobile and desktop experiences with a customer-first lens, ensuring seamless navigation, clarity of information, and persuasive merchandising elements.
• Execute A/B tests and data-backed optimizations to improve product and category performance.
• Partner with design and dev teams to improve PDPs, collection pages, cart flow, and mobile experience.
• Analyze and report on test results and performance impact, translating insights into ongoing improvements.

Who You Are:

• 3–5 years of experience in eCommerce merchandising, site optimization, or a related role.
• Hands-on experience with Shopify (or a similar CMS), Google Analytics, and optimization tools like Hotjar, VWO, or Convert.
• Strong analytical skills - comfortable working with data to make decisions and spot opportunities.
• Detail-oriented with a great sense for UX and customer flow.
• A good eye for product presentation and commercial instinct for what drives sales.
• A self-starter, comfortable owning projects end-to-end and collaborating cross-functionally.
• Experience in fashion, jewelry, or lifestyle DTC brands is a bonus.

What You'll Love:

• High-impact role with ownership of key business drivers.
• The ability to shape and optimize how customers experience our brand.
• The opportunity to work with a collaborative, creative, and data-driven team.
• Autonomy, growth opportunities, and a fast-moving digital brand environment.

Who We Are:

Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an E-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla, we’re passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.

At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

Ready to Join Us?

If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply! Please submit your resume and a quick note expressing your interest in this position to [e-mail] or through this Indeed posting.

Learn More about Ask & Embla:

Website - https://askandembla.net/

Instagram - https://www.instagram.com/askemblastore/

Facebook - https://www.facebook.com/AskEmblastore/

Pinterest - https://www.pinterest.com/askemblastore/

TikTok - https://www.tiktok.com/@askandembla_official