E-Commerce Marketing Manager

VILLAGE CONSULTANCY AND INVESTMENTS PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading consultancy and investments firm in Singapore is seeking an E-commerce Marketing Specialist to develop and implement effective marketing strategies. Ideal candidates should have 3-5 years of experience in digital marketing, familiarity with e-commerce platforms, and strong analytical skills. You will collaborate with cross-functional teams, manage campaigns, and ensure compliance with standards.

Qualifications

• 3-5 years of experience in e-commerce or digital marketing.
• Proven track record of successful marketing campaigns.
• Strong skills in web analytics tools.

Responsibilities

• Develop and implement e-commerce marketing strategies.
• Manage and optimize e-commerce channels.
• Create and execute targeted marketing campaigns.

Skills

E-commerce marketing strategies

SEO optimization

Content marketing

Email marketing

Social media marketing

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Shopify

Magento

WooCommerce

Job description

1. Strategy & Planning:

• Develop and implement e-commerce marketing strategies: This includes defining target audiences, setting goals, and outlining tactics to achieve them.
• Manage and optimize e-commerce channels: This involves overseeing website performance, social media engagement, email marketing campaigns, and paid advertising (e.g., Google Ads, social media ads).
• Analyze market trends and customer behavior: This helps identify opportunities for growth and adjust marketing efforts accordingly.
• Budget management: Allocating resources effectively to maximize ROI on marketing spend.
• Stay up-to-date with e-commerce trends: Continuously learning about new technologies, tools, and best practices.

2. Execution & Optimization:

• Create and execute targeted marketing campaigns: Developing engaging content and offers that resonate with the target audience.
• SEO optimization: Improving website visibility in search engine results.
• Content marketing: Creating and distributing valuable content to attract and engage customers.
• Email marketing: Building and nurturing customer relationships through email campaigns.
• Paid advertising: Managing and optimizing online advertising campaigns.
• A/B testing: Experimenting with different approaches to optimize performance.
• Website analysis: Monitoring website traffic, conversion rates, and other key metrics.

3. Collaboration & Communication:

• Cross-functional collaboration: Working closely with product, sales, customer experience, and other teams to align marketing efforts.
• Team leadership: Managing and mentoring a team of e-commerce marketing specialists.
• Reporting and analysis: Tracking campaign performance, providing insights, and making recommendations for improvement.
• Compliance: Ensuring all marketing activities adhere to legal and ethical standards.

Detailed Requirements:

• Education:A Bachelor's degree in Marketing, Business, or a related field is preferred.
• Experience: 3-5 years of experience in e-commerce or digital marketing is expected, with a proven track record of developing and executing successful marketing campaigns. We welcome fresh graduates or new marketers also.
• E-commerce Platform Proficiency:Familiarity with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) is preferred.
• Digital Marketing Skills:SEO & SEM: Knowledge of search engine optimization and paid search advertising is preferred.
  Email Marketing: Experience with email marketing campaigns, automation, and segmentation is preferred.
  Social Media Marketing: Proficiency in social media platforms and strategies is preferred.
  Content Marketing: The ability to create and distribute engaging content that resonates with the target audience is preferred..
• Analytics and Reporting:Web Analytics: Strong skills in using web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and campaign performance is preferred..
  
• Other Essential Skills:Communication & Interpersonal Skills: Excellent communication and interpersonal skills are needed for collaborating with other teams, providing feedback, and managing relationships with stakeholders.
  Project Management: The ability to manage multiple projects, meet deadlines, and prioritize tasks effectively is crucial.
  Problem-Solving & Analytical Skills: Strong analytical skills and the ability to interpret data, identify trends, and make data-driven decisions will be highly valued.
  Creative & Strategic Thinking: The ability to think creatively and develop innovative marketing strategies is important for staying ahead of the competition.
• Adaptability: The e-commerce landscape is constantly evolving, so the ability to adapt to new trends and technologies is essential.