E-commerce Manager

Gain City Group of Companies; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading household appliances firm in Singapore seeks a proactive E-commerce Manager to drive the growth of its online business. This role involves managing the full e-commerce P&L, optimizing the digital customer journey across platforms, and leading a team to meet KPIs. The ideal candidate has at least 6 years of experience in e-commerce, strong knowledge of relevant platforms, and excellent leadership skills. A comprehensive benefits package and growth opportunities are offered.

Benefits

Comprehensive benefits package

Learning and development opportunities

Qualifications

• Minimum 6 years of relevant experience, including 3 in a managerial role.
• Strong knowledge of e-commerce platforms and marketplace operations.
• Excellent project management and communication skills.

Responsibilities

• Lead the overall e-commerce strategy to drive business KPIs.
• Manage the e-commerce P&L with a focus on sustainable growth.
• Oversee the digital customer journey to enhance UI/UX.

Skills

E-commerce strategy development

P&L management

Cross-functional collaboration

Digital marketing knowledge

Performance analysis

Customer experience optimization

Education

Bachelor's degree in Business or Marketing

Tools

Google Analytics

Magento

Figma

Job description

Overview

About Gain City

At Gain City, we deliver expertise and quality solutions in air-conditioning, home appliances and consumer electronics. Established in 1981, Gain City is a trusted household name in Singapore. We take pride in our strong customer focus, innovative spirit, and commitment to service excellence. With a dynamic workforce and a network of stores and service centres island wide, we offer a vibrant and growth-oriented environment where employees are empowered to thrive, take ownership and make a real impact.

About the Role

We are looking for a proactive and strategic E-commerce Manager to lead the vision, growth and execution of Gain City’s online business across marketplaces, brand.com and social commerce platforms.

You will manage the full e-commerce P&L, work cross-functionally across departments, oversee the end-to-end consumer journey, and lead a team to deliver measurable results across sales, operations, and user experience.

Responsibilities

• Develop and lead the overall e-commerce strategy to drive key business KPIs including sales revenue, traffic, conversion rates, ROAS, and customer satisfaction.
• Own the full e-commerce P&L, including forecasting, budget planning, and cost control, in close collaboration with the Marketing and Finance teams to ensure sustainable growth and strong ROI.
• Manage and grow performance across e-commerce platforms such as Lazada, Shopee, TikTok Shop, and Magento, including campaign negotiations, pricing strategies, and platform relationships.
• Oversee and improve the digital customer journey across both brand.com and the Gain City mobile application, focusing on UI/UX enhancements and conversion optimisation.
• Work cross-functionally with internal stakeholders — Marketing, Sales, IT, Finance, Retail, Logistics, and Customer Service — to align execution plans and streamline operations.
• Lead the e-commerce customer service team (both local and overseas) to ensure service excellence and process efficiency across all platforms.
• Manage third-party vendors and platform partners, including contracts, performance monitoring, and solution implementation.
• Monitor and report on e-commerce performance using dashboards and analytics, translating data into actionable insights and continuous improvement.
• Coach and develop the e-commerce team, establishing internal playbooks, SOPs, and best practices to drive executional consistency and capability building.
• Stay updated on e-commerce, digital, and retail trends to identify new opportunities, strengthen competitive positioning, and support business expansion.

Qualifications

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field is preferred.
• Minimum 6 years of relevant experience and 3 years in a managerial or leadership role.
• Strong working knowledge of e-commerce platforms, digital marketing, and marketplace operations (e.g. Lazada, Shopee, TikTok Shop).
• Experience with SEO, Google Analytics, and e-commerce tools such as GA4, Magento, Dotdigital, and Figma.
• Excellent communication, project management, and cross-functional stakeholder management skills.
• Experience in omnichannel strategies and online-to-offline (O2O) integration within direct-to-consumer businesses is a strong advantage.
• Highly adaptable, proactive, and collaborative, with a strong sense of ownership and accountability.

What We Offer

At Gain City, we are committed to the growth and development of our employees. You will be offered various learning and development opportunities and a collaborative, forward-thinking and growth-focused work environment to thrive in your career. You will also receive a comprehensive benefits package.

Join Our Team

If you are passionate about e-commerce and ready to take on a leadership role in a dynamic, fast-paced environment, we encourage you to apply. This is a unique opportunity to shape the digital future of a trusted household brand and make a tangible impact across multiple online platforms.

Note: Only shortlisted candidates will be notified.