E-Commerce Manager

ORIENTAL FOOD & SERVICES PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading FMCG company in Singapore seeks an experienced individual to lead their eCommerce management and digital marketing strategies. The successful candidate will develop and implement strategies to enhance brand visibility and sales across online platforms, manage digital campaigns, and coordinate operations for optimal performance. Candidates should possess at least a diploma in a related field, with over 5 years of experience in digital marketing and a strong focus on the FMCG industry.

Qualifications

• 5+ years of experience in digital marketing focused on FMCG.
• Proficiency in digital marketing and eCommerce tools.
• Strong understanding of FMCG sales dynamics.

Responsibilities

• Develop and manage the eCommerce strategy.
• Oversee execution of eCommerce operations.
• Manage digital advertising campaigns.
• Coordinate with operational teams for smooth delivery.

Skills

Digital marketing

eCommerce management

Analytical abilities

Negotiation skills

Communication skills

Education

Diploma in Marketing, Business, eCommerce or a related field

Tools

eCommerce platforms (e.g. Tiktok, Shopee, Lazada)

Job description

Job Responsibilities:

eCommerce Management:

• Develop and manage the eCommerce strategy for trade partners, ensuring alignment with overall business objectives.
• Oversee the execution of eCommerce operations, including product assortment, pricing strategies, promotions, and inventory management.
• Collaborate with sales teams to ensure seamless integration of eCommerce initiatives with offline trade strategies.
• Optimize product listings, ensuring they are compelling, accurate, and optimized for search and conversion.
• Monitor, analyze, and report on key performance metrics (KPIs) for eCommerce and digital marketing activities.

Digital Marketing Strategy:

• Manage and optimize digital advertising campaigns on platforms like social media channels tailored to the FMCG market.
• Develop and execute content digital marketing strategies that enhance brand visibility and consumer engagement within trade channels.
• Utilize tools and data analytics to drive targeted campaigns, customer segmentation, and personalized digital marketing efforts.
• Stay current with industry trends, consumer behaviour, and digital innovations in the FMCG sector, applying this knowledge to enhance performance.
• Work with internal and external teams to create and optimize content that supports both brand and trade partner objectives.
• Ensure that content is tailored to the FMCG audience and adheres to industry regulations and standards.
• Use data-driven insights to refine strategies, improve ROI, and drive incremental sales growth.

Operations Management:

• Coordinate with relevant operational teams to ensure a smooth handover of goods to customers. Provide support to operations when needed to ensure seamless executive.

Job Requirements:

• Minimum Diploma in Marketing, Business, eCommerce, or a related field.
• At least 5 years of work experience in digital marketing, with a strong focus in the FMCG industry required.
• Proficiency in eCommerce tools and platforms, including experience with major FMCG retailer websites and marketplaces.
• Demonstrated experience in direct negotiation with buyers and retailers, as well as a comprehensive understanding of consumer channels, is essential.
• Maintain the integrity of the brand image and consistency of voice across multiple channels to ensure the brands stay top of mind.
• Strong understanding of FMCG sales dynamics, trade marketing, and shopper behaviour
• Experience with digital marketing tools and online platforms (e.g.Tiktok, Shopee, Lazada, etc).
• Excellent communication, negotiation, and relationship-building skills.
• Knowledge of FMCG regulatory requirements and industry standards is a plus.
• Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.
• Strong analytical abilities are necessary, along with the capacity to identify new growth opportunities.
• Must be highly motivated, driven, patient, and possess a positive attitude, contributing effectively as a team player.

Working Hours:

Monday to Friday: 8am to 5.30pm