E-commerce & Digital Marketing Manager | FMCG | B2B/B2C | Up to $4.8K + VB

Manpower Staffing Services (S) Pte Ltd - Head Office; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading staffing services firm in Singapore is seeking a skilled E-commerce Manager to drive revenue growth and enhance user experience through effective digital marketing strategies. The ideal candidate will have at least 4 years of experience in a similar role, a degree in Marketing or Business, and hands-on experience with e-commerce platforms and social media management. This role offers the opportunity to lead dynamic marketing initiatives and collaborate closely with various teams.

Qualifications

• 4 years of experience in a similar role, preferably in B2C or DTC brands.
• Hands-on experience with e-commerce platforms, email marketing tools, and social media management tools.

Responsibilities

• Drive revenue growth and optimize user experience.
• Manage social media platforms and influencer partnerships.
• Oversee the design, development, and maintenance of the e-commerce site.
• Track performance metrics and conduct market research.

Skills

Digital marketing

Social media management

E-commerce management

Market research

Education

Degree in Marketing, Business or related field

Tools

Klaviyo

Mailchimp

Shopify

Google Analytics

Meta Business Suite

Job description

Job Description:

• Drive revenue growth, optimizing user experience, and managing our digital marketing and creative teams.

• Manage social media platforms by working closely with internal and external stakeholders

• Executive EDM campaigns using tools likeKlaviyo or Mailchimp (segmentation, flows, automation, A/B testing).

• Plan and manage influencer partnerships and paid social media campaigns.

• Oversee marketing collaterals/visuals (graphics, video editing, photography), captions, and formats ensuring adherence to organization guidelines

• Track performance, engagement, and impact of social media on site traffic and conversions.

• Oversee the design, development, maintenance, and security of the e-commerce site.

• Work with developers to implement updates, new features, and perform regular audits.

• Define e-commerce goals and KPIs; develop strategies to meet them.

• Manage e-commerce budget, forecast revenue, monitor margins, and ROI.

• Track performance metrics using tools like Google Analytics, Meta Suite, and internal dashboards and perform routine reporting.

• Oversee product listings, pricing updates, stock availability, and site merchandising.

• Coordinate order fulfilment, customer service workflows, and operational troubleshooting.

• Ensure seamless integration across inventory, logistics, and payment gateways.

• Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences.

• Monitor and analyze marketing metrics to assess performance, report findings, and adjust strategies accordingly.

Requirements

• Degree in Marketing, Business or related field.

• Possess 4 years of experience in a similar role, preferably in B2C or DTC brands.

• Hands-on experience withe-commerce platforms,email marketing tools, andsocial media management tools.

• Experience withShopify, Google tools,Meta Business Suite is advantageous