E-Commerce cum Marcom Specialist

Borr Drilling; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Join a leading company as an E-Commerce cum Marcom Specialist, where you'll oversee e-commerce operations and drive digital marketing strategies. You will manage product listings, execute marketing campaigns, and enhance customer engagement while collaborating with various teams. This role offers an exciting opportunity for creativity and professional growth in a fast-paced environment.

Qualifications

• 1–3 years' experience in e-commerce or digital marketing.
• Experience with alcohol, FMCG, or apparel industry is a plus.
• Able to speak and write in both English and Chinese.

Responsibilities

• Manage end-to-end e-commerce operations across multiple platforms.
• Plan and execute sales campaigns with strong call-to-action messaging.
• Track key performance metrics and prepare monthly reports.

Skills

Creativity

Digital Skills

Commercial Sense

Multitasking

Tools

Shopee/Lazada backend

Shopify

WordPress

Meta/Google Ads

Job description

E-Commerce cum Marcom Specialist – Shape the Future of Our Digital Brand!

Are you passionate about digital sales and storytelling? We’re looking for a hands-on, creative E-Commerce cum Marcom Specialist to manage our end-to-end e-commerce operations while also driving marketing communications across digital channels. If you enjoy building online stores and building brand love — this is your stage.

Key Responsibilities

1. E-Commerce Operations & Fulfilment

• Oversee daily operations across online platforms (Shopee, Lazada, TikTok Shop, etc.).

• Manage product listings, pricing, orders, inventory coordination, and logistics.

• Coordinate with warehouse and customer service teams to ensure smooth fulfilment.

2. Platform & Vendor Management

• Work closely with platform account managers to join campaigns and optimize visibility.

• Manage vendor relationships including digital agencies, delivery partners, and service providers.

• Ensure all activities meet platform policies and service standards.

3. Product Listings & Visual Content

• Ensure listings are accurate, SEO-friendly, and visually appealing.

• Liaise with content creators, designers, and photographers for banners and visuals.

• Maintain consistent product content across all digital touchpoints.

4. Campaigns & Promotions

• Plan and execute mega sales campaigns (9.9, 11.11, etc.) with strong call-to-action messaging.

• Collaborate on paid advertising (Shopee/Lazada Ads, Google, Meta) and track ROI.

• Lead campaign submissions and make sure we’re featured prominently.

5. Website Management

• Set up, update, and maintain the company’s official website (e.g. Shopify, WordPress).

• Ensure timely updates of banners, promotions, product pages, and mobile responsiveness.

• Align site content with ongoing campaigns, seasonal launches, and brand messaging.

6. Customer Engagement & CRM

• Support email and messaging campaigns using tools like Klaviyo, Mailchimp, WhatsApp.

• Monitor and respond to customer inquiries across platforms to maintain high service ratings.

• Design retention initiatives to improve loyalty and repeat purchases.

7. Brand Messaging & Content Strategy

• Craft clear, compelling messaging aligned with brand tone across all digital channels.

• Support the development of taglines, product descriptions, social captions, and promotional copy.

Work closely with designers and content teams to ensure cohesive brand presentation.

8. Social Media & Influencer Collaboration

• Contribute to the content calendar with campaign angles, trending hooks, and creative ideas.

• Coordinate livestream activities, influencer tie-ups, and user-generated content.

• Track performance of marcom activities and suggest optimizations.

9. Corporate Communication & PR Support

• Assist with internal and external brand communications (e.g., event writeups, newsletters).

• Create basic marketing collaterals or liaise with vendors for brochure, banner or packaging design needs.

• Ensure consistent messaging across all channels: website, platforms, social media, and offline promotions.

10. Analytics & Reporting

• Track key performance metrics (e.g. traffic, conversion, AOV, CTR).

• Prepare monthly reports and present actionable insights to improve results.
  

Who We’re Looking For

• A great multitasker with a mix of creativity, commercial sense, and digital skills.

• 1–3 years’ experience in e-commerce or digital marketing

• Experience with alcohol, FMCG, or apparel industry is a plus

• Familiar with Shopee/Lazada backend, Shopify/WordPress, Meta/Google Ads

• Able to speak and write in both English and Chinese (to liaise with internal stakeholders and suppliers from China)

• Experience with alcohol, FMCG, or apparel industry is a plus
  

Why Join Us?
Grow with a brand that values initiative, creativity, and digital excellence. We offer a collaborative environment where ideas are heard, and performance is rewarded.

Email: [e-mail]