E-Commerce Assistant / Digital Marketing Manager

MARINA BAY HOTEL PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading luxury hotel in Singapore seeks an E-Commerce Assistant/Digital Marketing Manager to enhance its online presence and lead digital marketing initiatives. The role involves managing content on digital platforms, executing performance-driven campaigns, and analyzing metrics to drive revenue. Candidates should have 3-5 years of experience in digital marketing and proficiency in relevant tools, ideally in the hospitality industry.

Benefits

Learning & Development programs

Complimentary night stays

Health and wellness programmes

Retirement plans

Qualifications

• Minimum 3 - 5 years of experience in digital marketing, preferably in travel, hospitality, or e-commerce.
• Proficient in Google Analytics and social media management tools.
• Fluency in Chinese preferred.

Responsibilities

• Manage the hotel's online presence and digital marketing campaigns.
• Drive direct bookings and optimise performance on OTAs.
• Analyze website and campaign performance using analytics tools.

Skills

Digital Marketing

Content Creation

Google Analytics

SEO

Communication

Analytical Skills

Tools

Adobe Analytics

Meta Ads Manager

Job description

E-COMMERCE ASSISTANT/DIGITAL MARKETING MANAGER

Mandarin Oriental, Singapore is looking for E-Commerce Assistant/Digital Marketing Manager to join our Marketing team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Mandarin Oriental, Singapore is a sanctuary of luxury and sophistication overlooking the iconic Marina Bay.

About the job

Based at the Mandarin Oriental, Singapore within the Sales & Marketing Department, E-Commerce Assistant/Digital Marketing Manager assist to elevate the hotel’s online presence and lead performance-driven digital marketing initiatives. The role reports the Director of Marketing and Communications to develop and execute digital marketing strategies to enhance the brand visibility online, and OTAs (online travel agents) to drive revenue.

The E-commerce Digital Marketing Manager manages all online content including the hotel’s website, online shop, digital ads as well as OTAs platforms. An important objective for this role is to drive direct bookings on the hotel website, OTAs and the online shop. The candidate needs to constantly monitor online trends and particularly competitors’ online activities and make recommendations to hotel management.

As E-Commerce Assistant/Digital Marketing Manager, you will be responsible for the following duties:

Digital Marketing:

· Proactively plan creative, compelling, and targeted digital communications activity and campaigns.

· Manage the creation and implementation of engaging content on the hotel’s website and, email campaigns and digital advertising.

· Develop and execute performance-based digital marketing campaigns, including paid search (SEM), paid social, programmatic display, retargeting, and affiliate marketing. Monitor campaign KPIs closely to optimize for cost efficiency and ROI.

· Monitor and analyse the performance of OTAs platform to improve the ranking and review ratings to optimise the performance.

· Plan and execute monthly EDM to drive traffic to the digital channels.

· Manage and grow the hotel’s online shop, developing creative promotions and ensuring smooth customer journeys from traffic acquisition to checkout and performance tracking.

· Oversee photo and video shoot to develop creative assets to be implemented on digital channels.

· Regularly analyse website, campaign, and channel performance using tools such as Google Analytics, Adobe Analytics, Meta Ads Manager, and OTA dashboards. Generate insights and actionable recommendations to improve performance.

Administration:

· Prepare monthly marketing reports related to digital marketing initiatives.

· Regular update on weekly marketing status report.

· Provide digital marketing services support for hotel’s key departments.

As an E-Commerce Assistant/Digital Marketing Manager, we expect from you:

· Minimum 3 - 5 years of experience in digital marketing role, preferably in travel, hospitality or e-commerce industry .

· Proficiency in digital marketing tools and platforms such as Google Analytics Adobe Analytics and social media management tools.

· Strong written and verbal communication skills, fluency in Chinese is preferred.

· Knowledgeable on OTAs platforms and Chinese social media channels is preferred.

· Ability to multitask, prioritise and meet tight deadlines in an agile environment.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.

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