Director, Strategic Communications & Brand

Public Service Division; Singapore; On-site; SGD 180,000 - 240,000; Full time

Benefits offered by this job

Healthcare benefits

Professional development

Job summary

NYP is seeking a senior communications leader to provide strategic direction and counsel across corporate communications, media relations, content, and brand management. You will shape narratives aligned with institutional priorities and lead teams, portfolios and partnerships to elevate NYP’s visibility.

You will build strong relationships with government agencies, industry and media, guiding campaigns, measuring impact, and driving continuous improvement in communications capabilities.

Qualifications

• Senior leadership experience in strategic communications and brand management.
• Proven ability to shape narratives across multiple channels and platforms.
• Experience advising senior management and coordinating with external partners.

Responsibilities

• Shape and drive NYP’s communications strategy in support of institutional priorities.
• Strengthen NYP’s brand positioning and ensure consistent narratives across audiences.
• Provide strategic counsel to senior management on communications and reputation.
• Identify trends and opportunities impacting NYP’s positioning.
• Lead corporate communications, media relations and crisis communications.
• Oversee content, storytelling and multi-channel campaigns to amplify NYP’s stories.

Skills

Strategic leadership

Media relations

Brand management

Content strategy

Stakeholder management

Team leadership

Education

Communications/PR/Marketing degree

Job description

NYP is seeking a senior communications leader to provide strategic direction and counsel across corporate communications, media relations, content, and brand management. You will shape narratives aligned with institutional priorities and lead teams, portfolios and partnerships to elevate NYP’s visibility.

You will build strong relationships with government agencies, industry and media, guiding campaigns, measuring impact, and driving continuous improvement in communications capabilities.