Director, Online Marketing & Product Innovation

BUSINESS EDGE PERSONNEL SERVICES PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading company is looking for a Director of Online Marketing & Product Development to drive digital marketing strategies, enhance brand presence, and manage product innovation. This leadership role requires a proactive individual with significant experience in e-commerce and online marketing, ready to lead cross-functional teams in achieving business goals.

Qualifications

• Minimum 8 years of experience in digital marketing, e-commerce, or product development.
• Demonstrated success in transitioning offline products online.
• Innovative mindset; keen eye for emerging digital trends.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Oversee product development cycle from research to optimization.
• Lead and manage online Sales and Marketing Team.

Skills

Digital Marketing

E-commerce

Social Media Marketing

Google Analytics

Leadership

Project Management

Education

Bachelor’s or Master’s degree in Marketing/Business/Digital Media

Tools

Online Marketing Automation Tools

Job description

Director, Online Marketing & Product Development / Innovation

Your responsibilities will include:

• Develop and implement comprehensive digital marketing strategies to increase online engagement, drive direct bookings, and enhance brand presence across web, social media, and mobile channels.
• Develop and accelerate the growth of online sales and servicing.
• Oversee the end-to-end product development cycle, from market research and concept design to launch, performance monitoring, and optimization.
• Collaborate with cross-functional teams, including Sales, IT, and Operations, to align digital campaigns and product initiatives with business goals.
• Lead website and e-commerce enhancements to improve user experience, conversion rates, and integration with CRM systems.
• Analyse customer data and market trends to identify new opportunities for products, packages, or online offerings that differentiate brand.
• Lead and manage the online Sales and Marketing Team.
• Establish KPIs and prepare detailed performance reports for the CEO and senior management, recommending data-driven improvements.

Ideally,

• Bachelor’s or Master’s degree in Marketing/Business/Digital Media or a related field.
• Minimum 8 years of experience in digital marketing, e-commerce, or product development with demonstrated success in taking offline products and services online.
• Strong knowledge of Social Media marketing, Google Analytics, paid UX/UI best practices, and online marketing automation tools.
• Excellent leadership, communication, and project management skills.
• Innovative mindset with a keen eye for emerging digital trends and technologies.

EA License No: 96C4864

CEI Reg No: R1104487 (Tan Hui Yung Janet)