Director, Online Marketing and Product Development

ESR Group; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

A leading company in the MICE industry is seeking a visionary Director of Online Marketing and Product Development. This role involves crafting innovative online strategies, overseeing product development, and leading a dynamic team to enhance direct online engagement and sales. The ideal candidate will combine extensive digital marketing experience with a mastery of e-commerce and strong leadership skills.

Benefits

Professional development opportunities

Equitable compensation

Focus on employee well-being

Qualifications

• 8-10 years of experience in digital marketing, ideally in hospitality or travel.
• Demonstrated success in transitioning offline products online.
• Innovative mindset with a focus on emerging digital trends.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Oversee product development from research to launch.
• Lead and manage the Online Sales and Marketing Team.

Skills

Leadership

Digital Marketing

E-commerce

Analytics

UX/UI Best Practices

Project Management

Education

Bachelor’s or Master’s degree in Marketing, Business, Digital Media

Tools

Google Analytics

Online Marketing Automation Tools

Job description

The role

Are you a visionary digital leader with a passion for crafting exceptional online strategies and developing innovative products? We’re looking for a dynamic Director – Online Marketing and Product Development to spearhead our online marketing efforts and drive the evolution of our product portfolio, positioning Suntec Singapore at the forefront of the MICE industry in online sales and services.

Your responsibilities will include:

• Develop and implement comprehensive digital marketing strategies to increase online engagement, drive direct bookings, and enhance brand presence across web, social media, and mobile channels.
• Develop and accelerate the growth of online sales and servicing.
• Oversee the end-to-end product development cycle, from market research and concept design to launch, performance monitoring, and optimization.
• Collaborate with cross-functional teams, including Sales, IT, and Operations, to align digital campaigns and product initiatives with business goals.
• Lead website and e-commerce enhancements to improve user experience, conversion rates, and integration with CRM systems.
• Analyse customer data and market trends to identify new opportunities for products, packages, or online offerings that differentiate our brand.
• Lead and manage the online Sales and Marketing Team.
• Establish KPIs and prepare detailed performance reports for the CEO and senior management, recommending data-driven improvements.

• Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related field.
• Minimum 8-10 years of experience in digital marketing, e-commerce, or product development, ideally within the hospitality, travel, or related industries.
• Demonstrated success in taking offline products and services online.
• Strong knowledge of Social Media marketing, Google Analytics, paid UX/UI best practices, and online marketing automation tools.
• Excellent leadership, communication, and project management skills.
• Innovative mindset with a keen eye for emerging digital trends and technologies.

• Our people make the difference. Suntec Singapore Convention & Exhibition Centre has cultivated a distinct corporate culture over the years with a strong belief and focus in developing and investing in our people.
• We provide numerous opportunities for professional development, accompanied by enjoyable activities designed to promote your well-being. And hey, we ensure equitable compensation for your dedication and effort.
• You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading clients and ecosystem partners across all categories to shape the guests’ experience across a myriad of events in the years to come.