Director of User Growth & Operations

A Plus Manpower Services Pte. Ltd; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A forward-thinking growth agency seeks a Director of User Growth & Operations to lead their growth initiatives in Singapore. The role involves developing user acquisition strategies, performing market analysis, and overseeing a high-performing team. Ideal candidates will have a strong background in data, user growth, and the ability to adapt strategies to local markets, particularly the Chinese ecosystems.

Qualifications

• At least 8 years of relevant experience in user growth or operations.
• 3+ years in a leadership role.
• Deep understanding of WeChat ecosystem and traffic driving via short video/livestream channels.

Responsibilities

• Lead end-to-end user growth initiatives across the funnel.
• Manage multi-channel growth campaigns across online and offline platforms.
• Build and manage a high-performing growth operations team.

Skills

User Growth Strategy

Data Analysis

Team Leadership

SQL

User Retention

Education

Bachelor's degree or above

Tools

Python

Excel

BI tools

Job description

Job Title: Director of User Growth & Operations
Location: CBD, Singapore
Reporting to: Senior Management / Head of Overseas Strategy

Company Background:
Our client is the Singapore subsidiary of a leading private equity platform under a top-tier Chinese investment group. The company is focused on expanding into overseas markets and supporting the global growth of Chinese brands.

Key Responsibilities

1. User Growth Strategy & Execution

• Lead end-to-end user growth initiatives across the funnel—from acquisition, activation, retention to conversion and referral.

• Build and implement scalable growth models, run regular A/B testing, user segmentation, and refined operational strategies to maximize user lifetime value.

• Manage multi-channel growth campaigns across online and offline platforms, including TikTok, WeChat, Xiaohongshu (RED), App Store optimization, influencer partnerships, viral campaigns, livestream traffic, and private domain operations.

• Develop a user engagement system (e.g. points, levels, tasks) and plan high-frequency interactive activities (challenges, community check-ins, livestream Q&A) to boost user activity and retention.

2. Data-Driven Insights & Market Analysis

• Establish and maintain a core growth dashboard to monitor key performance indicators (LTV, CAC, ARPU, churn rate) in real time.

• Conduct regular user behavior and persona analyses to identify actionable insights.

• Stay ahead of market trends and competitor strategies. Adjust growth tactics to suit overseas user preferences and identify new market opportunities.

3. Team Leadership & Cross-Functional Collaboration

• Build and manage a high-performing growth operations team covering user ops, community, and analytics, with clear KPIs and performance goals.

• Collaborate closely with product, tech, brand, and content teams to embed growth features into the product (e.g. referral tools, membership systems, content distribution).

• Lead cross-border projects and liaise with HQ teams to align local growth results with broader business strategies.

Requirements

• Bachelor's degree or above with at least 8 years of relevant experience in user growth or operations, including 3+ years in a leadership role.

• Proven track record of executing full-cycle growth initiatives. Prior experience in content, tool-based, or education platforms is preferred.

• Deep understanding of the WeChat ecosystem, TikTok, Xiaohongshu, and hands-on experience in driving traffic via short video/livestream channels.

• Strong data skills: proficiency in SQL, Python, Excel, and BI tools; able to independently perform user behavior modeling and ROI analysis.

• Strong user empathy and ability to uncover user needs via interviews, research, and data mining.

• Highly results-oriented, structured in approach, and able to translate complex business goals into executable plans.

• Keen interest in emerging technologies such as AI tools, AIGC content, and automation. Practical experience is a plus.

• Familiarity with Chinese growth playbooks and ability to adapt them to local (Singapore/SEA) cultural context.

A PLUS MANPOWER SERVICES PTE LTD EA License No. 16C8280 MOM Reg No. R22107790