Director of Student Recruitment

GESS; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

GESS is seeking a Director of Student Recruitment to spearhead the school's growth in a dynamic and community-focused environment. The role involves strategic marketing, admissions oversight, and enhancing the overall parents’ experience, complemented by strong leadership in a reputed international school setting.

Qualifications

• 10+ years in senior sales, marketing, or admissions roles.
• Experience in the education sector, preferably in international schools.
• Proficiency in German desirable.

Responsibilities

• Lead and refine the parent experience journey.
• Drive student recruitment strategy and marketing efforts.
• Manage CRM data integrity and recruitment performance.

Skills

Sales leadership

Marketing strategy

CRM management

Data-driven decision making

Relationship building

Performance marketing

Education

Leadership experience in education sector

Tools

HubSpot

Job description

About GESS

As one of the leading international schools in Singapore, GESS is home to students from over 70 nations worldwide. We are for many families the home away from home and we are very happy that they are part of our school community which is based on mutual support and solidarity. With our language programme, we support our students to nurture this part of their identity and want to preserve the opportunity that they can grow up with multiple languages to be best prepared for an international environment. With the German International Abitur or the IB Programme they are perfectly prepared for their career after school. Our students enjoy lifelong learning and we take pride in our GESS values of respect, openness and diversity which our students will nurture in their life after school.

We were awarded with the “Deutsche Schulpreis” (German school prize) 2022, which was given to us for our extraordinary concept according to their motto “Make teaching better”. We stand out as the only German school abroad nominated for this award.

About the RoleThis is an exceptional opportunity to lead the student recruitment strategy at one of Asia’s most dynamic and community-driven international schools. The German European School Singapore (GESS) is seeking a visionary Director of Student Recruitment to shape the next chapter of its growth story.

As the strategic lead for brand positioning, student recruitment and new family experience, you’ll play a central role in positioning GESS as a leading international education provider in Asia. You will be responsible for developing and executing integrated marketing, business development and admissions strategies to build brand awareness, drive high-quality leads, and ensure full, healthy grades through a strong pipeline of right-fit applicants.

As a core member of the Senior Management Team, the Director of Student recruitment will play a key role in contributing to the success of the school’s Limitless Learning Strategic Implementation Plan. The Director of Student Recruitment is a leadership position with direct oversight of a multidisciplinary team across marketing, admissions and communications, as well as accountability for CRM management, campaign performance, compliance, budget effectiveness and delivering a seamless, customer-first experience for every prospective family.

What You Will Do

Own the parent experience journeyDesign and refine every touchpoint, from digital awareness campaigns to personalised campus visits, ensuring seamless progression, exceptional service and accurate information

Drive brand awareness & student recruitment strategiesDevelop integrated student attraction strategies in line with the strategic growth initiatives of the school.

Innovate marketing campaigns & collateral

Create high-performing, innovative campaigns and oversee best-in-class collateral, website content and a seamless digital parent experience.

CRM & student recruitment pipeline leadershipBe the authority on HubSpot and admissions systems, maintaining data integrity, forecasting enrolments and delivering weekly/monthly performance reports.

Deliver a best-in-class family experienceLead process design, service-recovery plans and NPS initiatives to foster a warm, supportive welcome and strong community belonging for new parents and supportive experiences for leaving parents

Own the External communication strategyUnderstand, adapt and own the school’s external communication strategy from a ‘One School’ perspective and work collaboratively with management to support alignment with future internal communications strategies. Represent the school at events and networking opportunities aligned with the school’s external communications strategy

What We’re Looking For

10+ years in senior sales, marketing or admissions leadership roles with a successful track record of delivering growth.

Expert in performance marketing channels, CRM tools (HubSpot preferred) and data-driven decision making.

Confident communicator and comfortable in being in a highly visible role, negotiator and relationship builder with agencies, partners and internal stakeholders (staff, parents and partners)

Hands on execution on the admissions cycle - campus tours, family/student engagement, open houses.

Energetic, adaptable and solutions-oriented, with a genuine empathy for families navigating the school-choice process.

A talent for collaborating with both teaching and non-teaching staff alike, to align their goals with your own and drive performance

Demonstrable experience in a leadership role within the education sector is essential, preferably in a reputed International School.

Proficiency in German in order to fully engage with the parent community as part of their admissions journey is desirable

Why Join GESS Now?This is a unique opportunity to join GESS at a time of transformation and growth. As we roll out our Limitless Learning strategic plan, you'll play a key role in shaping the future of our school, strengthening our community, and welcoming the next generation of successful global learners.

Only shortlisted candidates will be contacted.

Fair Recruitment and Safeguarding:We are committed to fair recruitment practices and safeguarding the welfare of all students. We ensure that our hiring processes are free from discrimination and bias on the basis of age, nationality, gender, marital status, pregnancy status, caregiving responsibilities, race, religion, language, disability or mental health conditions. As part of our commitment to safeguarding, we conduct thorough background checks on all candidates which include criminal background checks in all countries lived and worked in for the last ten years, as well as reference checks. Any offer is subject to the satisfactory completion of such checks. Our school prioritises the safety and well-being of our students, and we expect all staff members to uphold these values.