Director of Sales & Marketing - Holiday Inn Express Singapore Clarke Quay

Holiday Inn Express; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a dynamic Director of Sales & Marketing to drive revenue and maximize profitability. In this pivotal role, you will develop and implement innovative sales strategies, work closely with marketing teams, and foster relationships with key clients. Your expertise in hospitality sales will be crucial in enhancing guest experiences and promoting sustainability initiatives. Join a forward-thinking company where your contributions will significantly impact the hotel’s success and market presence. If you're passionate about sales and marketing in the hospitality sector, this is the perfect opportunity to elevate your career.

Qualifications

• 4+ years of experience in hospitality sales and marketing with supervisory roles.
• Strong knowledge of local business trends and strategic thinking skills.

Responsibilities

• Develop and implement sales strategies to achieve revenue goals.
• Manage daily sales activities and coach team members for performance.

Skills

Hospitality Sales

Marketing Strategy

Interpersonal Skills

Market Trend Analysis

Team Management

Education

Bachelor’s degree in Marketing

Higher degree in a related field

Job description

What’s the job?

As Director of Sales & Marketing, you’ll develop and implement strategies to ensure revenue and room night sales goals are achieved, sales strategies are set, tactical plans are created and implemented, and results are monitored and achieved. You’ll work closely with Marketing and Revenue Management in formulating and implementing hotel strategies for Holiday Inn Express Singapore Clarke Quay.

Your Day-to-Day

FINANCIAL RETURNS

• Hit all personal/team sales goals and maximize profitability
• Help prepare the departmental budget and financial plans
• Help prepare the hotel’s sales and marketing plan
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, volume, food and beverage, and banquet sales
• Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share, and monitor performance to ensure actual sales meet or exceed revenue plans
• Create and develop special events and sales blitzes to showcase the hotel to potential clients
• Attend trade shows and major market events locally and nationally to promote new business and increase sales opportunities
• Propose innovative marketing ideas and develop deployment strategies to grow market share

PEOPLE

• Manage daily sales activities, plan and assign work ensuring proper staffing
• Develop your team through coaching and feedback, create performance and development goals, and recognize good performance
• Train colleagues to meet hotel revenue goals and provide necessary tools
• Recommend or initiate HR-related actions when needed
• Create a positive working environment and foster collaboration across departments
• Interact with guests, vendors, and other contacts as needed
• Maintain strong relationships with key clients and outside contacts to increase revenue
• Coordinate marketing communication activities with Regional Marketing Communications
• Participate in sales calls to acquire new business or close opportunities
• Identify PR opportunities and support marketing communication strategies
• Collaborate with Regional Marketing Communications on regional and national promotions

GUEST EXPERIENCE

• Provide guests with information to enhance their experience
• Schedule and coordinate conventions and business group activities
• Communicate guest needs and special requirements to relevant departments
• Lead marketing efforts to upsell hotel services and amenities

RESPONSIBLE BUSINESS

• Work with local community leaders and groups to promote the hotel
• Act as the sales liaison with internal departments and external partners
• Market the hotel’s sustainability initiatives
• Enhance the hotel’s reputation and handle media inquiries as needed
• Identify and implement improvements in marketing and sales performance
• Implement brand service strategies and initiatives to foster long-term customer relationships
• Perform ad hoc duties as required

What we need from you

• Bachelor’s degree or higher in marketing or related field
• Minimum 4 years of hospitality sales and marketing experience with supervisory responsibilities
• Strong knowledge of local business trends
• Strategic and tactical thinking skills
• Excellent interpersonal skills for relationship building
• Ability to assess market trends and create strategic opportunities

Don’t quite meet every single requirement, but still believe you'd be a great fit? We’ll never know unless you hit the 'Apply' button. Start your journey with us today.