Director of Sales - Leisure

CAPELLA HOTEL, SINGAPORE; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Sales - Leisure to spearhead its leisure sales efforts. This role involves strategizing to meet revenue goals, nurturing long-term relationships with clients, and leading a dedicated sales team. The ideal candidate will have a strong background in luxury hotel sales, with a proven track record of exceeding targets and a passion for enhancing guest experiences. Join this innovative firm and play a pivotal role in driving sales success while fostering a collaborative team environment.

Qualifications

• Minimum 7 years of experience in luxury hotels.
• Strong knowledge of sales strategies and market analysis.

Responsibilities

• Lead the leisure sales team and manage daily sales activities.
• Build relationships with guests and identify new revenue opportunities.
• Assist in budget planning and ensure successful performance.

Skills

Sales Strategy

Relationship Building

Market Analysis

Budget Planning

Team Leadership

Education

Diploma in Business/Sales & Marketing

Tools

S&C Opera Cloud

Microsoft Office

Job description

Job Summary

The Director of Sales - Leisure functions as the leader of the property's segmented leisure sales effort (ie wholesales, agents, Consortia) and responsible for implementing the segment sales strategy and achieving segment revenue goals, property revenue goals and guest and associate satisfaction. The individual leads and manages all day-to-day activities related to the sales function with a focus on building long-term, value-based customer relationships that enable achievement of property sales objectives and achieves personal booking goals and makes recommendations on booking goals of direct reports.

The Role

Sales activities

• Builds the department top line revenue by adhering to sales strategy guidelines set forth by the Director of Sales & Marketing. Identifies revenue opportunities for leisure market, both local and overseas accounts
• Exceeds company minimum standards with the sales process and acts as a mentor for others within this area
• Builds and strengthens relationships with existing and new guests to include sales calls, entertainment, FAM trips, conducts customer site inspections
• Be involved in the planning and setting of sales goals for each leisure target market.
• Proactively identify, qualify, and solicit new business to achieve personal and hotel revenue goals by building network and relationships with higher-profile clientele to generate sales leads, optimizing potential revenue for the company
• Develop relationships within target market community to strengthen and expand customer base for sales opportunities
• Perform competitive analysis on competitor's strengths and weaknesses to implement sales projects to gain higher market shares
• Ensure sales activities focus on all facilities including Food and Beverage, Catering, Spa, inclusive of all experiences
• Prospect new leisure businesses through phone solicitation, on-site sales calls, conducing site-visits, trade shows etc
• Develop an action plan that will address the accounts needs and demands and must be reviewed with the Director of Sales & Marketing on a quarterly basis. This includes tactical plan of action and development of other key accounts
• Assist Director of Sales and Marketing in annual budget planning and in achieving the annual operating budget to meet and exceed budget expectations. Ensure successful performance by increasing revenues, controlling expenses and providing a return on investment for the property owner and the hotel.
• Schedule meetings with potential clients and coordinate business deals that seek to promote the hotel and its services
• Maintain an up to date knowledge of the hotel daily services, activities, promotion, and event. Effectively communicate and update all team members on any changes to ensure guests receive up-to-date information
• Represent the customer needs to the rest of the hotel, and constantly identify and communicate potential new revenue opportunities to the Director of Sales & Marketing
• Develop strong community relations. Network in the local market, in the industry and professional organizations. Participate in tourism and entertainment networks. Ensure departmental participation in community service events to build teamwork and enhance community relationships
• Attends and chairs meetings in the absence of Director of Sales and Marketing.

Manage Team

• Supervise, support and lead the Leisure Sales Team
• Present sales reports and recommendations for management updates and decision-making
• Identify training needs of the department and implement a training plan in conjunction with the department heads to close gaps
• Be involved in career progression and succession planning of team members
• Support and actively participate in the planning and execution of the hotel's overall staff development and retention efforts

Talent Profile

• Minimum Diploma in Business/Sales & Marketing or equivalent
• Minimum 7 years of experience in luxury hotels
• Systems knowledge (S&C Opera Cloud) and software knowledge (Microsoft Office, etc.)