Director of Sales

• Develop, execute, and oversee a business strategy that prioritises growth in market share and supports commercial outcomes, ensuring that all activity undertaken is recorded in the CRM.

• Keep staff informed about goals and strategies, providing regular updates on financial results, team performance, and celebrating successes.

• Provide guidance and direction to staff by identifying developmental needs, coaching, and mentoring.

• Manage the hotel’s tactical sales strategy, understanding business peaks and troughs to grow revenue streams ahead of the market with a strong focus on core levers, rate, and occupancy.

• Confidently convey ideas, influence opinions, and gain buy-in from team members, clients, and key stakeholders by using persuasive and compelling communication techniques.

• Handle complaints, settle disputes, and resolve conflict by negotiating and gaining agreement from others to achieve desired outcomes.

• Partner with the Revenue Management team to determine sales pricing strategies, develop rates, establish group thresholds, determine space utilization policy, deploy competitive data strategies, conduct demand analysis, and manage market mix.

• Partner with F&B Department to formulate F&B promotions, generate marketing materials, and manage F&B events.

• Collaborate with the group Marketing, Sales, Loyalty, and Digital team to identify new revenue opportunities across all segments, including outlet activations and packages.

• Continuously improve through feedback, challenging processes, monitoring the hotel sales delivery against targets, encouraging innovation, and driving necessary change.

• Drive EVT’s vertical selling solutions to increase market share of existing accounts, ensuring the greater EVT portfolio is promoted and cross-sold.