Director of Sales

Orchard Hotel Singapore; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading hotel in Singapore seeks a Director of Sales to spearhead yield strategies and boost market performance. This role involves managing sales staff, developing marketing strategies, and achieving budget targets to ensure profitable operations. The ideal candidate will have extensive experience in hotel sales and possess strong leadership and communication skills.

Qualifications

• At least 5 years of work experience in a similar capacity in the hotel industry.
• Energetic, proactive, self-driven, and highly motivated.
• Excellent interpersonal and communication skills.

Responsibilities

• Direct the solicitation efforts of the sales staff.
• Manage recruitment, training, and performance evaluations.
• Compile and direct preparation of sales department reports.

Skills

Interpersonal skills

Communication skills

Proactive attitude

Adaptability

Job description

Director of Sales

The Director of Sales shall be responsible for total room, yield strategies, implementation and accountable to a market performance and meeting budget, forecast, and optimal business mix targets. Strategies will include market mix, pricing, status, direct sales, marketing, and public relations. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel.

Reporting to the Director of Business Development, the incumbent will be responsible to: -

• Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel.

• Recruit, interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate.

• Ensure training programs are conducted regularly and standards of performance are met. Give guidance and counsel staff toward improvement.

• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, marketing budget, lead management system, group booking pace report, star reports and sales meeting minutes.

• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.

• Initiate preparation of annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions.

• Organize and/or attend scheduled sales department, executive committee, and related meetings.

• Knowledge of corporate, travel industry, current market trends and economic factors

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.

• Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts, and other reports as directed/required.

• Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.

• Respond to all RFPs and guests' enquiries in a timely and accurate manner.

• Prepare business case to support new RFPs acquisitions.

• Be the key contact for communication with Global Sales teams to support new account acquisition, market penetration and business conversion.

• Qualify business opportunities, prepare corporate rate agreements based on static rates or dynamic rates contracting.

• Ensure accurate rate loading upon signed agreement returned to hotel or RFP accepted.

• Response to all groups' enquiries and work with groups, meetings, and events team to drive business conversion.

Requirements:

• At least 5 years of work experience in a similar capacity in the hotel industry.

• Energetic, proactive, self-driven, highly motivated and has excellent interpersonal and communication skills.

• Adaptable, determined and be someone who wants to be in a fast paced environment that promotes changes and drive for achievements.