Director of Mobile Advertising and Monetization

EWP PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A mobile gaming company in Singapore is seeking an experienced individual to drive advertising and monetization strategies in the mobile gaming industry. This role involves managing client relationships, leading a team, and optimizing digital marketing campaigns. The ideal candidate will have over 5 years of experience in mobile gaming advertising and a strong understanding of digital marketing platforms.

Qualifications

• 5+ years of work experience in mobile gaming or applications advertising.
• Experience in digital marketing, including ASO and user acquisition.
• Strong negotiation and communication skills.

Responsibilities

• Conduct business communications with clients in mobile gaming.
• Develop advertising and monetization strategies.
• Oversee execution of digital marketing strategies.
• Lead a team to analyze and report campaign performance.

Skills

Mobile gaming advertising

Digital marketing

Business negotiation

Team leadership

Tools

Google Ads

Facebook Ads

Unity

Job description

Responsibilities:

• Conduct high-level business communications with clients to expand company business in the mobile gaming and applications industry, including advertising placement, monetization, and store services;
• Develop and implement advertising and monetization strategies for mobile games and applications to drive company growth and performance;
• Establish and maintain strong relationships with local Singapore companies, as well as global mobile gaming platforms and ad networks such as Google, Facebook, Unity, etc.;
• Oversee the execution of digital marketing strategies, including app store optimization (ASO), user acquisition campaigns, and in-app promotional activities, ensuring alignment with company objectives;
• Lead a team to monitor, analyze, and report on the performance of mobile advertising and monetization campaigns, making data-driven decisions to optimize results;
• Collaborate with internal teams to drive product development and improvement based on market trends and user feedback.
  

Requirements:

• 5+ years of work experience, with a solid background in mobile gaming or applications advertising and monetization;
• Proven experience in digital marketing within the mobile gaming or applications industry, including ASO, user acquisition, and marketing analytics;
• Strong business negotiation and communication skills;
• Familiarity with processes and strategies of digital marketing platforms such as Google, Facebook, Unity, etc.;
• Proven track record of successfully leading a team and driving results;
• Prior experience in operating health-related mobile tool applications is a plus.