Director, Marketing & Product Development

AlwaysHired; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

A leading company in the hospitality industry seeks a Digital Marketing Manager to elevate brand visibility and enhance online engagement. The ideal candidate will have extensive experience in transforming traditional services into robust online offerings, managing a team, and driving strategic digital marketing initiatives.

Qualifications

• At least 8–10 years of experience in digital marketing, e-commerce, or product development.
• Deep knowledge of social media marketing and UX/UI best practices.
• Strong leadership and project management skills.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Oversee product development from concept design to launch.
• Lead and manage the Online Sales and Marketing team.

Skills

Digital Marketing

E-commerce

Leadership

Social Media Marketing

Google Analytics

Project Management

Data Analysis

Education

Bachelor’s or Master’s degree in Marketing, Business, Digital Media

Tools

Digital Marketing Automation Tools

Job description

Your Responsibilities Will Include:

• Develop and execute comprehensive digital marketing strategies to increase online engagement, drive direct bookings, and elevate brand visibility across web, social media, and mobile platforms.

• Accelerate the growth of online sales and service offerings.

• Oversee the full product development cycle—from market research and concept design to launch, performance monitoring, and continuous optimization.

• Collaborate closely with cross-functional teams, including Sales, IT, and Operations, to ensure digital initiatives align with broader business objectives.

• Lead website and e-commerce improvements to enhance user experience, boost conversion rates, and enable seamless CRM integration.

• Analyze customer behavior and market trends to identify opportunities for new digital products, service packages, or unique online experiences.

• Lead and manage the Online Sales and Marketing team to execute campaigns and drive results.

• Define KPIs and produce performance reports for senior leadership, providing data-driven recommendations to support decision-making.

Requirement:

• Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related discipline.

• At least 8–10 years of experience in digital marketing, e-commerce, or product development, preferably in the hospitality, travel, or related sectors.

• Proven track record in transforming offline products and services into compelling online offerings.

• Deep knowledge of social media marketing, Google Analytics, paid media, UX/UI best practices, and digital marketing automation tools.

• Strong leadership, communication, and project management skills.

• Innovative, with a passion for emerging digital trends and a strategic, forward-thinking mindset.

Interested candidates please apply online or send your latest CV to [e-mail]

AlwaysHired Pte Ltd

Reg No: R1549345

EA: 24C2293

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