Director, Marketing & Product Development

AlwaysHired Pte. Ltd.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in the hospitality sector seeks a Digital Marketing Lead to enhance online engagement, manage product development, and lead sales efforts. The ideal candidate will have extensive experience in digital marketing, strong leadership skills, and a passion for emerging trends. This role involves collaboration across teams to align digital initiatives with business objectives and drive growth.

Qualifications

• 8-10 years of experience in digital marketing, e-commerce, or product development.
• Proven track record in transforming offline products to online offerings.
• Deep knowledge of social media marketing and best practices.

Responsibilities

• Develop and execute digital marketing strategies to boost online engagement.
• Oversee product development cycle from concept to launch.
• Lead Online Sales and Marketing team to execute campaigns.

Skills

Leadership

Communication

Project Management

Social Media Marketing

Digital Marketing Automation

User Experience (UX/UI)

Google Analytics

Creative Thinking

Education

Bachelor's or Master's degree in Marketing, Business, Digital Media

Job description

Your Responsibilities Will Include:

• Develop and execute comprehensive digital marketing strategies to increase online engagement, drive direct bookings, and elevate brand visibility across web, social media, and mobile platforms.

• Accelerate the growth of online sales and service offerings.

• Oversee the full product development cycle—from market research and concept design to launch, performance monitoring, and continuous optimization.

• Collaborate closely with cross-functional teams, including Sales, IT, and Operations, to ensure digital initiatives align with broader business objectives.

• Lead website and e-commerce improvements to enhance user experience, boost conversion rates, and enable seamless CRM integration.

• Analyze customer behavior and market trends to identify opportunities for new digital products, service packages, or unique online experiences.

• Lead and manage the Online Sales and Marketing team to execute campaigns and drive results.

• Define KPIs and produce performance reports for senior leadership, providing data-driven recommendations to support decision-making.

Requirement:

• Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related discipline.

• At least 8–10 years of experience in digital marketing, e-commerce, or product development, preferably in the hospitality, travel, or related sectors.

• Proven track record in transforming offline products and services into compelling online offerings.

• Deep knowledge of social media marketing, Google Analytics, paid media, UX/UI best practices, and digital marketing automation tools.

• Strong leadership, communication, and project management skills.

• Innovative, with a passion for emerging digital trends and a strategic, forward-thinking mindset.

Interested candidates please apply online or send your latest CV to [e-mail]

AlwaysHired Pte Ltd

Reg No: R1549345

EA: 24C2293

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