Director, Marketing Operations, Asia

Intuitive; Singapore; On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Marketing Operations to spearhead its Asia Regional Marketing efforts. This pivotal role involves enhancing marketing strategies, optimizing processes, and managing a diverse range of MarTech systems. You will collaborate with global teams to localize brand messaging and drive impactful campaigns across key markets such as Japan, China, and India. This is an exciting opportunity to shape marketing operations and contribute to business growth in a dynamic environment. If you have a passion for marketing and a knack for strategic leadership, this role is for you.

Qualifications

• Proven experience in leading marketing operations at a regional level.
• Strong understanding of MarTech systems and project management tools.

Responsibilities

• Lead regional marketing planning and improve campaign impact.
• Oversee implementation of MarTech systems and ensure data integration.

Skills

Marketing Strategy

Project Management

Data Analytics

Content Management

MarTech Systems

Brand Localization

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree in Business Administration

Tools

Salesforce

Marketo

Workfront

Veeva

Seismic

WeChat

LINE

Kakao

Job description

Job Description

Primary Function of Position:

We seek a Director of Marketing Operations to lead Asia Regional Marketing Operations. Reporting directly to the Sr. Director of Regional Marketing and MACA, Asia, this position will be responsible for end-to-end marketing operations at the regional and market levels. Primary responsibilities include defining and improving global workflows, implementing content and lead management systems, expanding first-party data collection, content localization, and ensuring the right talent and agency partners are aligned to deliver a unified brand experience across the region. The role involves partnering with global peers to establish strategies, planning, budgeting, and prioritizing work to support business growth.

This role is integral to the Asia regional leadership team, focusing on scaling operations across Japan, China, Korea, India, and Taiwan.

Roles & Responsibilities

1. Market Readiness, Strategy, and Planning:
   • Lead regional marketing planning to align market teams, improve efficiency, and enhance campaign impact.
   • Define product launch plans and messaging needs to support marketing activities.
2. Project Management Systems:
   • Utilize corporate project management tools for reporting and support digital marketing expansion.
   • Support automation, web, and social media strategies aligned with global standards.
   • Standardize reporting on marketing efficiency and impact, collaborating with analytics teams.
3. Technology Infrastructure:
   • Build business cases for marketing tech projects, ensuring stakeholder alignment.
   • Implement and manage MarTech systems like Workfront, Veeva, Marketo, Seismic, Salesforce, and regional platforms like WeChat, LINE, Kakao.
4. SFDC Training and Usage Standardization:
   • Align SFDC roadmap with regional priorities.
   • Develop account strategies and partner with enablement teams for training.
5. Process Optimization:
   • Improve content review, approval, and library management.
   • Adopt best practices and ensure team proficiency with tools.
   • Coordinate with legal and compliance teams for digital marketing processes.
6. Agency Management:
   • Define needs, create briefs, and provide strategic direction to agencies.
   • Manage agency onboarding, training, and performance reviews.
7. Data and Analytics:
   • Ensure data integration, surface insights, and report KPIs.
   • Track performance, identify risks, and improve decision-making based on analytics.
8. Corporate Brand Messaging Localization:
   • Partner with global teams to localize brand messaging for Asia.
   • Lead workshops and oversee the transition process.
9. Event Management:
   • Oversee regional flagship events, planning 4-5 large-scale events annually.