Director, Marketing Communications (MarCom HQ – Singapore)

HIOKI SINGAPORE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading company in electrical measurement solutions seeks a Director of Marketing Communications to lead their global MarCom function from Singapore. The ideal candidate will drive brand consistency and lead a cross-functional team to enhance international market presence. This role requires significant experience in strategic marketing, a strong understanding of branding, and proficiency in digital tools, presenting a unique opportunity to influence global marketing strategy.

Benefits

Opportunity for international exposure

Collaborative team environment

Reporting to top management

Qualifications

• Minimum 10 years of marketing/communications experience, with at least 5 in a leadership role.
• Experience in B2B industrial or technology sectors is advantageous.
• Fluency in English; knowledge of additional Asian languages is a plus.

Responsibilities

• Lead Hioki’s global MarCom function from Singapore.
• Develop and execute integrated global marketing strategies.
• Manage branding and marketing assets across all platforms.

Skills

Strategic thinking

Cross-cultural communication

Leadership

Digital marketing

Branding

Education

Bachelor’s degree in Marketing, Communications, Business

Master’s degree preferred

Tools

CRM systems

Marketing automation tools

Digital analytics tools

Job description

Job Purpose: As the Director of Marketing Communications, you will lead Hioki’s global MarCom function from Singapore to support our strategic goal of increasing overseas sales contribution. You will be responsible for driving brand consistency and awareness across all touchpoints—digital, offline, and marketing material production—while working closely with HQ in Japan and global subsidiaries.

Key Responsibilities:

Strategic Leadership

• Establish and lead Hioki’s global MarCom HQ in Singapore.
• Develop and execute integrated global marketing communications strategies aligned with corporate objectives.
• Ensure consistency of brand identity and messaging across all markets and platforms.
• Serve as the strategic link between Singapore MarCom HQ, Japan HQ, and global sales subsidiaries.

Digital & Content Marketing

• Oversee development and performance of digital campaigns (website, SEO/SEM, social media, email, video).
• Guide content strategy including white papers, webinars, and video marketing tailored to regional audiences.
• Implement marketing automation tools and analytics to track ROI and optimize campaigns.

Branding & Offline Communications

• Manage global brand guidelines and ensure adherence across regions.
• Lead the development of physical and digital marketing assets: brochures, event booths, catalogs, manuals, packaging, etc.
• Support product launches, technical conferences, and brand-led events globally.

Team & Vendor Management

• Build and lead a cross-functional team including designers, writers, and digital marketers.
• Oversee agencies, vendors, and freelance partners to ensure quality and timeliness.
• Coordinate closely with Japan HQ’s product, R&D, and MarCom liaison teams

Requirements:

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field. Master’s preferred.
• Minimum 10 years of marketing/communications experience with least 5 years in a leadership role and 3 years in managing international team.
• Experience in B2B industrial, technology, or instrumentation sectors is a strong advantage.
• Proven track record in digital and offline campaign management across multiple countries.
• Experience in SaaS is a plus point.

Skills & Competencies

• Strong strategic thinking and ability to translate business goals into marketing initiatives.
• Deep understanding of global branding, content marketing, and production processes.
• High proficiency in managing digital tools, analytics, CRM, and marketing platforms.
• Excellent leadership, interpersonal, and cross-cultural communication skills.
• Fluency in English; knowledge of Chinese, Japanese or other Asian languages is a plus.

What We Offer:

• Opportunity to lead the transformation of a global brand with 90 years of legacy.
• High visibility role reporting to top management and influencing global strategy.
• A diverse and collaborative team environment with international exposure.

About us:

Hioki Singapore Pte. Ltd. is a dynamic and innovative organization committed to excellence in electrical measurement solutions. As a subsidiary of Hioki E.E. Corporation, a global leader in electrical measuring instruments with 90 years of history, we are dedicated to providing high-quality, reliable, and cutting-edge solutions to customers in various industries across Southeast Asia and beyond. Our team is driven by a passion for innovation, customer satisfaction, and continuous improvement. We are committed to fostering a collaborative, inclusive, and supportive work environment where our employees can grow professionally while contributing to our mission of empowering industries with world-class measurement technologies. We do not discriminate against individuals on the basis of race, colour, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.