Director - Marketing

Borr Drilling; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job description

• Partners with the VP, Marketing and PR to manage, supervise and produce all SundanceTV advertising campaigns – for both consumer tune-in and awards campaigns
• Flesh out the marketing program calendar and ensure the company is on track to meet all needs and launches
• Come up with creative campaigns and ideas for online and offline marketing, including on social media, through email and in person
• Create and manage events consistent with a clear marketing strategy
• Direct advertising and media agencies to deliver upon established objectives, target information, market priorities, seasonality
• Manage all agency deliverables including advertising layouts, mechanical development and delivery of material
• Negotiate additional elements with media partners for added value and editorial to maximize advertising dollars
• Digital Advertising Manage production and delivery of all digital assets
• Work with digital marketing team to track campaign analytics
• Manage and update marketing and promotional calendar

Requirements

• Analyze key data and implement learnings and optimize efforts
• Knowledge of Google Docs - Google docs, spreadsheets, presentations, file sharing
• Develop and deliver campaign recaps, updates and brand reporting with accuracy and in a timely manner
• Content seeding / social audience development