Director, Franchise Strategy – North & BIG

PACIFIC REFRESHMENTS PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading company seeks a Franchise Strategy Director to provide strategic leadership across multiple Southeast Asian markets. You will be responsible for crafting long-term business strategies, managing teams, and conducting market analysis to identify growth opportunities, enhancing stakeholder alignment and performance. This role offers significant influence and a pathway to broader strategic responsibilities.

Qualifications

• 8+ years of experience in FMCG or management consulting.

Responsibilities

• Responsible for corporate planning function and long-term strategic plans.
• Manage teams focused on policy and strategy implementation.
• Support the development of Local Unit Long-Range Planning (OU LRP).

Skills

Negotiating skills

Leadership

Strategic planning

Job description

We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better. This position provides guidance, leadership, and direction for contracts and categories affecting millions in annual spend. This role will work with key members of our Supply Chain teams to ensure that all sourcing initiatives and strategies are aligned with business requirements. We’re looking for an individual with keen negotiating skills and the ability to drive results that impact the bottom line.

Job Description Summary

Overall responsibility for the corporate planning function, including analysis of the political, regulatory, and competitive environment, as well as internal, organizational, and technical analysis. Develops long-term strategic plans to achieve the company's objectives. Manages teams focused on policy and strategy implementation and control, with short-term operational responsibilities.

Job Description

Position overview: As the Franchise Strategy Director for North+ BIG, you will help craft the long-term strategy for Singapore, Malaysia, Myanmar, Thailand, Laos, Vietnam, and Cambodia. You will translate this strategy into a full-year Annual Business Plan and work with Frontline teams to ensure monthly performance aligns with these plans. Reporting to the ASP Strategy VP, your key stakeholders will be the Franchise leads for the South cluster.

What you will do for us:

• LRP: Support the development of the OU LRP by providing local context from frontline and bottlers, translating OU LRP to Franchise LRP to secure alignment on key priorities.
• Build ABP presentations within the Franchise unit for alignment with bottlers and for presentation to the OULT.
• Support SWIRE, BIG alignment by managing scheduling, reports, meeting agendas, and high-quality materials, ensuring pre-alignment, running meetings, and deploying next steps.
• Orchestrate Frontline decision point (DP) routines, including setting agendas, running meetings, and deploying next steps related to monthly performance reviews.
• Monthly performance review for the South, including data analysis, summary/decision documentation, and discussions in frontline and presentations in the OULT as needed.
• Conduct market-specific or OU-wide deep dives on key topics surfaced during performance reviews, in collaboration with frontline leadership.
• Managing two team members supporting strategy for North+ BIG clusters.
• Collaborate with cluster leadership and the center to identify growth opportunities in markets.

Qualifications and Requirements

• 8+ years of experience in FMCG or management consulting.

Top skills needed:

ORGANIZATIONAL IMPACT

• Owns tactical and operational plans (1-3 years) aligned with organizational objectives, recommending strategies with direct results impact.
• Manages and develops direct reports.
• Operates with broad latitude in complex environments, managing large projects and coaching team members.
• Handles difficult and complex problems, understanding broader issues.

INNOVATION & COMPLEXITY

• Implements process, system, or product improvements to enhance performance.
• Identifies root causes of problems and modifies solutions accordingly.

COMMUNICATION & INFLUENCE

• Influences internal and external parties regarding policies and practices.
• Communicates effectively within and outside the organization, including with customers and vendors.

What we will do for you

• Enhance your thought leadership through challenging projects.
• Develop your people leadership skills by interacting with senior leaders and peers.
• Deepen your understanding of our markets and relationships with bottling partners.
• Expand your network and global understanding across topics and teams.
• Contribute to shaping our company culture and ways of working.
• This role can serve as a stepping stone into a broader strategy career within ASP or globally, or transition into franchise or frontline roles.